Grant Marketing Blog

6 Marketing Trends to Look for in 2022

Posted by Bob Grant on Dec 2, 2021 11:18AM

Digital Marketing Remains a Powerful Strategy for Industrial Manufacturers

Many of the marketing trends for 2022 focus on digital components. A strong online presence has never been more important, the adoption of artificial intelligence (AI) technology is expanding, and there are more social media options than ever before. In addition, trends toward specialized company content and personalized content are proof that in the marketing world, content is (still) king. Here are six of the top marketing trends for the coming year—relevant and applicable to all sales pipelines, not just industrial manufacturers.

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Topics: Boston marketing agency, Industrial Branding, Industrial Marketing, Business Development Marketing Strategies, Marketing, Sales, and Service, Account-Based Marketing

Adjusting Your Marketing Strategy in the Wake of Forced Change

Posted by Inda McKetchnie on Apr 23, 2020 1:18PM

What You Can Do About the Current Impacts on Your Business and Budget

Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”

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Topics: Inbound Marketing, Industrial Marketing, B2B marketing strategy, Content Marketing Strategy, Social Media Marketing, Marketing, Sales, and Service, Covid-19, Coronavirus

Aligning Marketing, Sales, and Service for Revenue Growth

Posted by Madina Madraimova on Feb 19, 2020 3:35PM

Why Team Alignment Is Crucial and How You Can Achieve It and Long-Term Revenue Growth

By now you’ve probably heard that marketing and sales alignment is core to any business’s success. New data reveals that integrating customer service teams into this alignment increases revenue by 2.8 times on average, among many other benefits. So, what is so great about alignment of the teams, and how can you make it work for your industrial manufacturing company?

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Topics: Inbound, Customer Lifecycle, Marketing, Sales, and Service

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