Grant Marketing Blog

When Is the Right Time to Rebrand My Industrial Company?

Posted by Jason Underhill on Feb 13, 2019 2:18PM

5 Signs That Your Manufacturing Brand Needs a Revamp

Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.

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Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

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Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

4 Ways to Build Industrial Marketing Muscle

Posted by Adele Pollis on Nov 20, 2018 4:3PM

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

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Topics: Industrial Marketing Strategy, Inbound Marketing Strategy, B2B Branding, Marketing for Manufacturers, Inbound Marketing Assessment, rebrand

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned

How to Rebrand My Family's B2B Manufacturing Company

Posted by Adele Pollis on Jul 2, 2018 12:2PM

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

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Topics: Industrial Branding, brand development strategy, Brand Strategy, B2B Branding, rebrand, family business

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