Grant Marketing Blog

The Brand Development Process for Manufacturers

Posted by Jason Underhill on Jun 14, 2019 11:20AM

6 Step Guide on a Successful Industrial Brand Development Strategy

Branding … not everyone’s favorite task to tackle on a Monday morning—or any day, for that matter—especially for industrial companies. We understand that getting the presses rolling and meeting production schedules out-prioritizes talks of re-branding on the daily. Besides, business looks good, the pipeline is full, and you have all you can handle with orders … for now. But relying on your high-quality products and exceptional service may only get you so far into the future.

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Topics: Brand Strategy, B2B Branding, Buyer Personas, Brand Management

What Does Your Photography Say About Your Brand?

Posted by Bob Grant on Apr 4, 2019 9:20AM

Your Brand Is Valuable. Do Your Photos Show it?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to your company or product brand? It’s part of brand development and brand strategy—sometime subtle, sometime bold—and all other things equal, it’s what gets your company attention over your competitors.

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Topics: Marketing for Manufacturers, Photography, Industrial photography, Video Marketing, Brand Management

Understanding Brand Development and Brand Strategy

Posted by Adele Pollis on Mar 25, 2019 4:58PM

Hint: You Need Both Working Together to Truly Succeed!

Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.

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Topics: Branding, brand development, Brand Strategy, Brand Management

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