Grant Marketing Blog

Defining Your Brand Promise: What It Is and Why It Counts

Posted by Grant Marketing on Aug 5, 2025 4:34PM

Building Trust with Partners and Clients

A strong brand promise is a key part of your B2B manufacturing business strategy. In a competitive market with long sales cycles, major contracts, and high expectations, a clear and credible brand promise can be the deciding factor in whether a company wins or loses a deal. This blog explores why a strong brand promise is your secret weapon for building trust, standing out, and winning loyal customers in a crowded marketplace.

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Topics: B2B marketing strategy, B2B Branding, Customer Loyalty

How B2B Marketing Strategies Drive Net New Revenue for Manufacturers

Posted by Grant Marketing on Jul 25, 2025 10:46AM

The Revenue Marketing Mindset

B2B manufacturers are facing rising costs, shifting buyer expectations, and rapid technological change. But the opportunity for growth—especially net new revenue—is greater than ever for those who embrace innovative marketing strategies. This blog explores how modern B2B marketing can unlock new revenue streams, win new customers, and build lasting value for manufacturing businesses.

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Topics: B2B marketing strategy, B2B Manufacturers, Net new revenue

Effective Brand Positioning Strategies for B2B Manufacturers

Posted by Grant Marketing on Jan 6, 2025 2:59PM

How to Build a Solid Reputation and Achieve Lasting Success

Brand positioning is a critical aspect of a successful business strategy, especially for B2B manufacturers. Establishing a clear and compelling brand position is essential to differentiate your company from competitors, build strong relationships with clients, and drive long-term growth.

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Topics: Industrial Branding, B2B marketing strategy, B2B Branding, B2B Manufacturers

How to Use Content Marketing to Build Your Brand

Posted by Grant Marketing on Nov 14, 2024 2:46PM

 

Strategies to Drive Awareness, Foster Trust, and Increase Sales

Building a strong, recognizable brand is essential for attracting and retaining B2B customers. Traditional marketing methods like trade shows, direct mail, and cold calls are still relevant, but content marketing has become a critical strategy for manufacturers looking to differentiate themselves in a crowded market.

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Topics: B2B marketing strategy, Content Marketing, B2B Manufacturers

Revolutionizing Sales: AI-Enabled Chatbots for Manufacturers

Posted by Grant Marketing on Apr 9, 2024 10:26AM

Discover how AI-enabled chatbots are transforming the sales process for B2B manufacturers and revolutionizing the industry.

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Topics: B2B marketing strategy, Sales Enablement Strategy, Artificial Intelligence, AI

2024 B2B Marketing Benchmark Report

Posted by Grant Marketing on Mar 15, 2024 2:19PM

Insights That Will Shape Marketing Strategies in the Coming Year

To keep up with the ever-evolving landscape of B2B marketing, marketing experts must employ inventive methods to build brand awareness and loyalty, to reach new audiences, and to keep them engaged.

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Topics: B2B Marketing, B2B marketing strategy, marketing trends

The Costs of Inbound Marketing for B2B Manufacturing Companies

Posted by Bob Grant on Jul 12, 2023 11:45AM

 

Why an Inbound Marketing Agency Is a Cost-Effective Option for Small Businesses

Inbound marketing is a powerful strategy for B2B manufacturing companies looking to attract and engage potential customers. Unlike traditional outbound marketing tactics, such as cold calling and direct mail, inbound marketing focuses on creating valuable content that draws potential customers to your website and social media channels.

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Topics: Inbound Marketing, B2B marketing strategy, Marketing for Manufacturers

How Can B2B Marketing Automation Generate More Leads?

Posted by Bob Grant on Feb 3, 2023 2:54PM

 

Lead Generation Software Improves Efficiency and the Bottom Line

Lead generation is the key to success for any B2B company because it is the first step in building a sales pipeline. Once a business has identified and targeted ideal customers, the process of qualifying and nurturing those B2B leads and converting them into customers can begin.

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Topics: B2B Marketing, B2B marketing strategy, Marketing Automation, Marketing Software

How to Generate B2B Leads Through Inbound Marketing

Posted by Bob Grant on Jan 24, 2023 3:26PM

 

Nine Ways to Encourage Call-to-Action Clicks

 

Inbound marketing is a customer-centric approach that focuses on providing prospects with valuable content that they need and want, rather than interrupting them with irrelevant and annoying ads. By creating content that is informative, educational, and entertaining, you can establish your business as a thought leader and trusted advisor in your industry. This, in turn, can help you attract morevisitors to your website who are genuinely interested in what you have to offer. By providing these visitors with personalized experiences that are tailored to their specific needs and preferences, you can increase the chances that they will convert into leads and eventually customers. Ultimately, inbound marketing is all about building relationships, earning trust, and delivering value at every stage of the buyer's journey. So if you want to succeed in today's competitive B2B landscape, it's essential to embrace inbound marketing and make it a core part of your lead generation strategy.

 

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing

The True Cost of Context Switching for Marketing

Posted by Bob Grant on Nov 29, 2022 11:31AM

 

HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

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Topics: B2B marketing strategy, marketing goals

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