There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
Topics: ABM, ABM Marketing Strategy, Account-Based Marketing
What if we told you that you can adopt a marketing strategy—pretty much designed for B2B manufacturers—that doesn’t have you chasing down prospects that are complete unknowns. Oh, it also garners higher ROIs and cross-functional collaboration. Would you like to hear more about it?
Topics: ABM, Account-Based Marketing, ABM Strategy for Manufacturers, ABM Strategy
Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
