Grant Marketing Blog

Why Manufacturing Needs Account-Based Marketing

Posted by Bob Grant on May 27, 2021 10:9AM

ABM Produces Better ROIs and Company Collaboration

What if we told you that you can adopt a marketing strategy—pretty much designed for B2B manufacturers—that doesn’t have you chasing down prospects that are complete unknowns. Oh, it also garners higher ROIs and cross-functional collaboration. Would you like to hear more about it?

Read More

Topics: ABM, Account-Based Marketing, ABM Strategy for Manufacturers, ABM Strategy

Account-Based Marketing for Manufacturers

Posted by Madina Madraimova on Mar 12, 2020 3:23PM

What Is ABM and Is It Right for You?

Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.

Read More

Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM

Subscribe to Grant Marketing Blog Notifications

Recent Posts

Posts by Topic

see all

Follow Me