Put the Custom in Customer Service
Applying technology to improve business results
Content marketing builds your brand and drives traffic to your website. High-quality content helps you attract and engage with potential customers and establish yourself as an authority in your industry. However, creating content can be a time-consuming and challenging process. This is where artificial intelligence (AI) comes in.
Topics: B2B Marketing, Content Marketing, Artificial Intelligence
Effective Strategies to Employ to Overcome B2B Marketing Challenges
Manufacturing companies are vital to the global economy. Their success hinges upon their ability to market their products well in a business landscape that is constantly changing. This presents various obstacles for businesses in creating and implementing successful marketing strategies.
Topics: B2B Marketing, Marketing for Manufacturers
Lead Generation Software Improves Efficiency and the Bottom Line
Lead generation is the key to success for any B2B company because it is the first step in building a sales pipeline. Once a business has identified and targeted ideal customers, the process of qualifying and nurturing those B2B leads and converting them into customers can begin.
Topics: B2B Marketing, B2B marketing strategy, Marketing Automation, Marketing Software
Nine Ways to Encourage Call-to-Action Clicks
Inbound marketing is an effective approach that provides useful, trustworthy content and personalized customer experiences to attract the interest of prospective clients. Offering valuable content is the key element in driving traffic to your website, which—in turn—is the key to lead generation.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing
Understanding the Unique Approach to Industrial Marketing
Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.
Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers
Content Marketing Strategy
While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.
Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing
How Print Marketing Strategies Are Unique from Digital Strategies
When you think about marketing today, a lot of it revolves around digital strategies, whether it’s social media campaigns, best SEO practices, or online content. Billboards, printed pamphlets, and print ads seem to be a thing of the past—but are they?
Topics: B2B Marketing, Industrial Marketing Strategy, Print Marketing
Rethinking Business Models for Manufacturers
The current pandemic is a massive disruptor for the world economy, as we all know. For the manufacturing industry, it looks something like this: factory closures, supply chain disruptions, reduced production capacities, and remote work, among many other things are significantly impacting businesses in manufacturing. Let alone companies struggling with illness—and even death—among their workforce. (Of which, we offer our warmest thoughts.) While the world will eventually return to face-to-face interactions and normal shipping and production schedules, the habits that are being formed now will set a new baseline for our behaviors and expectations as consumers and professionals.
Topics: B2B Marketing, B2B marketing strategy, Industrial Manufacturing Companies, Industrial Manufacturers, Marketing for Manufacturers, Covid-19
What Is ABM and Is It Right for You?
Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
