Grant Marketing Blog

Marketing Trends for Manufacturers in 2018

Posted by Cam Mirisola-Bynum on Mar 9, 2018 3:28PM

Where Does Your Industrial Manufacturing Company Stand Among Peers?

Much like 2013's infamous “cronut”—the decidedly un-irresistible croissant/donut hybrid—marketing trends can go stale nearly as fast as they're “baked.” Unlike the unfortunately-named cronuts, however, content marketing remains a cornerstone of successful campaigns for businesses in 2018, no matter what industry they operate in.

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Topics: Inbound Marketing Assessment, DIY Inbound Marketing Assessment, Content Marketing Strategy, Content Marketing Plan

The Top 4 Items to Fix Before Starting a B2B Inbound Marketing Program

Posted by Cam Mirisola-Bynum on Aug 3, 2017 4:38PM

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement an inbound marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.

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Topics: B2B Inbound Marketing, Inbound Marketing, Inbound Marketing Assessment, DIY Inbound Marketing Assessment

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