Grant Marketing Blog

9 Trends in Manufacturing Content Marketing for 2022

Posted by Bob Grant on Apr 11, 2022 4:13PM

Content Marketing Strategy 

While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.

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Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing

lmpact of a Volatile Market on B2B Inbound Marketing

Posted by Bob Grant on Aug 26, 2015 3:51PM

Why Your Marketing Technology Needs to Include Content Marketing Services

Stock market making you crazy? While we know the sage advice is to wait it out, what about your business? You can’t afford to have your business sit on the sidelines, can you?

While the stock market volatility may point to some underlying ecomomic issues, you need to prepare for a less than robust economy and a more competitive environment in your markets. If you think you can be competitive with old marketing strategies and a website that is as old as Justin Bieber, it’s time to get moving!

Inbound_Marketing_Agency

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Topics: Inbound Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing Services, B2B Inbound Marketing

Grant Marketing Grows its Industrial Marketing Agency

Posted by Bob Grant on May 18, 2015 1:12PM

A New Address—Same Effective B2B Marketing Strategies!

All good things must … grow! So we can remain flexible in our workspace as we move forward, Grant Marketing is moving our office location. Still in beautiful Back Bay, Boston, we now can be found in our new offices at 75 Arlington Street, Suite 500. Our contact info, including the phone numbers, remains the same. Grant Marketing’s main phone number is (857) 453-6744.

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Topics: Inbound Marketing, Boston marketing agency, Industrial Marketing, inbound marketing agency, brand development process, B2B marketing strategy

How to Set Your B2B Marketing Strategy and Goals for 2015

Posted by Bob Grant on Apr 8, 2015 9:38AM

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!

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Topics: inbound marketing agency, B2B marketing agency, B2B marketing strategy, marketing goals

Keep Your Inbound Marketing Campaign in Check

Posted by Cam Mirisola-Bynum on Jul 31, 2014 4:47PM

Ready, Set, Check This List!

You probably know your company’s inbound marketing campaign strategy and you have your marketing campaign protocols down pat. You know what you are marketing and who all your players are: a new product release you want to promote; which customers have their niche needs or preferences; who on your content team likes writing eBlasts over blogs; your designer’s penchant for creating fluorescent CTA buttons—all those big and little details. 

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Topics: Inbound Marketing, inbound marketing campaign, Boston marketing agency, inbound marketing agency

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