Define Your Target Market to Ensure Marketing Success
Many companies dive headfirst into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness. Knowing who they are gives you targeted insight into how to reach them: speak their language, address their pain points, answer their needs. To interpret core customer groups, it has become a common practice for businesses to create buyer personas. Not sure what a buyer persona is? Then read on to learn how to build buyer personas for your industrial company and why they are important to your business.