Grant Marketing Blog

The Brand Development Process for Manufacturers

Posted by Jason Underhill on Jun 14, 2019 11:20AM

6 Step Guide on a Successful Industrial Brand Development Strategy

Branding … not everyone’s favorite task to tackle on a Monday morning—or any day, for that matter—especially for industrial companies. We understand that getting the presses rolling and meeting production schedules out-prioritizes talks of re-branding on the daily. Besides, business looks good, the pipeline is full, and you have all you can handle with orders … for now. But relying on your high-quality products and exceptional service may only get you so far into the future.

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Topics: Brand Strategy, B2B Branding, Buyer Personas, Brand Management

Do I Still Need Marketing if My Sales Pipeline Is Full?

Posted by Jason Underhill on Mar 8, 2019 5:17PM

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

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Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Content Marketing Strategy, Sales Enablement, Inbound Marketing Strategy, Marketing for Manufacturers, Inbound Marketing Assessment, Buyer Personas

How to Create Buyer Personas for Your Industrial Company

Posted by Jason Underhill on Jan 29, 2019 3:26PM

Define Your Target Market to Ensure Marketing Success

Far too often, companies dive head first into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness.

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Topics: Buyer Personas

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