Grant Marketing Blog

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

Define Your Target Market to Ensure Marketing Success

Far too often, companies dive head first into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness.