Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
Successful Government Program Designed to Help Manufacturers Improve Revenue Generation
The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.
Topics: Industrial Manufacturing Companies, brand development strategy, Marketing for Manufacturers
Preserving the Brand Perception and Preparing for the Transition
We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.
Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned
Branding the Past for the Future—A Family Affair
Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?
Topics: Industrial Branding, brand development strategy, Brand Strategy, B2B Branding, rebrand, family business
But … Do Your Employees “Get” Your Brand?
Are your employees killing your company brand?
“Great company—possibly one of the best to work for.”
“You learn to appreciate good companies because almost all companies are better to work for than this one.”
Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand.
Topics: brand development strategy, Brand Loyalty, Brand Ambassador, Brand Strategy
Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.
Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding
Because Your B2B Brand Strategy May Still Need Fixin’
We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly.
Topics: Branding, Industrial Branding, brand development, brand development process, brand development strategy
