Grant Marketing Blog

Matching Grant Funds Available for Industrial Manufacturers in Massachusetts

Posted by Jason Underhill on Aug 31, 2018 10:6AM

Successful Government Program Designed to Help Manufacturers Improve Revenue Generation

The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.

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Topics: Marketing for Manufacturers, brand development strategy, Industrial Manufacturing Companies

The Next Generation of Brand Succession in a Family Business

Posted by Adele Pollis on Aug 20, 2018 2:21PM

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

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Topics: employee-owned, rebrand, family business, B2B Branding, Brand Strategy, Brand strategist, Brand Consultant, brand development strategy

How to Rebrand My Family's B2B Manufacturing Company

Posted by Adele Pollis on Jul 2, 2018 12:2PM

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

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Topics: B2B Branding, Brand Strategy, Industrial Branding, brand development strategy, family business, rebrand

Make Employees Advocates of Your Industrial Manufacturing Brand

Posted by Adele Pollis on Jun 21, 2018 11:36AM

But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

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Topics: Brand Strategy, brand development strategy, Brand Ambassador, Brand Loyalty

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: B2B Branding, brand development strategy, Industrial Marketing Strategy

Why Use Brand Development Strategy if it Ain’t Broke?

Posted by Cam Mirisola-Bynum on Aug 17, 2015 10:27AM

Because Your B2B Brand Strategy May Still Need Fixin’

We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly. 

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Topics: Branding, Industrial Branding, brand development, brand development process, brand development strategy

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