Developing Your Brand with Client Endorsements
In today’s hyper-competitive business landscape, standing out as a B2B manufacturer can feel like a tall order. With so many options available, how do you make your brand the trusted choice? One of the most effective ways to do this is through customer testimonials.
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Topics:
brand development,
B2B Manufacturers,
customer testimonials
Build a Strong Foundation for Success Through Your Unique Brand Identity
In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.
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Topics:
brand development,
brand development process,
Brand Strategy,
B2B Branding
Emphasize Employee Awareness of Your Brand
Brand Development encompasses a complex and multi-tiered approach to showing the world who you are. It defines what your business stands for and explains how your products get delivered to and are experienced by customers. It also involves the “why” behind your customers’ purchasing decisions. More importantly, brand development backed by brand strategy helps you differentiate yourself from your competitors, which creates recognizable brand loyalty in customers’ lives. In industrial branding, it is important to keep your customers in mind. But, it is also crucial to get your employees involved.
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Topics:
Industrial Branding,
Industrial Marketing,
brand development,
Brand Strategy
Retain Customers and Keep them Happy
Customer retention is one of the major concerns of manufacturing companies. Your brand has one job: deliver its brand promise. You want your customers to value your brand and be loyal to it. Recent studies demonstrate the importance of brand loyalty, and because of the value of brand loyalty, many consumer-based companies create brand loyalty programs for their valued customers. Makes sense. Why is it, then, that B2B companies don’t generally have loyalty programs for their customers? It’s an opportunity often overlooked by B2B companies.
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Topics:
Branding,
brand development
Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
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Topics:
Branding,
brand development,
Brand Strategy,
Brand Management
5 Signs That Your Manufacturing Brand Needs a Revamp
Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.
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Topics:
brand development,
brand development process,
Brand Consulting,
Brand Strategy,
B2B Branding,
rebrand
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
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Topics:
Branding,
brand development,
brand message,
brand development process,
brand promise,
Brand Consulting,
brand development strategy,
Brand Consultant,
Brand strategist,
Brand Strategy,
rebrand
The Significant Influence of Employee-Owned Certifications
This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.
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Topics:
Branding,
brand development,
B2B Branding,
employee-owned
Because Your B2B Brand Strategy May Still Need Fixin’
We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly.
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Topics:
Branding,
Industrial Branding,
brand development,
brand development process,
brand development strategy
Branding Basics
Forbes.com contributor Scott Davis puts it best: a brand must inspire how people feel, influence how they behave, and compel them to act. How do you achieve this? Through the successful implementation of a solid and focused brand strategy, of course! This applies across industries and business models—from B2C to B2B. It’s just as relevant for industrial manufacturers. A strong industrial branding strategy is the most important aspect of your marketing efforts. Indeed, it is the foundation that supports and informs all of your marketing messaging. Without an integral brand, your company will blend in with the competition. Use brand development to differentiate yourself from competitors and to communicate your promise to customers. Not only is it your brand’s job to deliver your brand promise, but it should also be directly connected to consumer needs, emotions, and competitive environments. After all, you want your brand to be distinctive to create value and connection among customers.
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Topics:
Branding,
Industrial Branding,
Industrial Marketing,
brand development,
brand promise