Grant Marketing Blog

Shoot for the Stars with Your Brand Promise

Posted by Cam Mirisola-Bynum on Sep 11, 2014 1:56PM

As Opposed to Being Shot Down by It 

To people of a certain generation, their first introduction to “branding” had more to do with the etched insignia on the rump of a cow than the brand promise of, say, their favorite frosty beverage. Jump forward a few decades and today’s average consumer is, at least subconsciously, educated on what the brand promise is for each of the products that they depend on.

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Topics: B2B Marketing, Branding, brand development

What Artie T. Can Teach Us about B2B Branding

Posted by Cam Mirisola-Bynum on Sep 4, 2014 4:22PM

Your Brand Development Strategy Could Use a Shot of This! 

Here in Boston, some of us have watched, waited, and watched and waited some more for the final resolution of the previously unprecedented part walk-out, part-strike, and general boycott drama with a local supermarket chain at the epicenter. As I sat at my desk in our Boston branding agency creating campaigns that incorporate things like brand strategy development into marketing plans, knowing that the board meetings that had rival Market Basket (MB) factions going head to head were somewhere in the very building I work in, I pondered my tempered obsession.
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Topics: Branding, brand development

Brand Messaging Owns You—What Brand Do You Belong To?

Posted by Cam Mirisola-Bynum on Aug 27, 2014 2:51PM

Own Your Brand Development Strategy

Brands seep into our consciousness, support our lifestyle activities, and influence our spending. Heck, they help shape it all. You don’t have to be a specialist in brand strategy development to get a sense of what I’m talking about. Whether you are a company head worried about B2B brand strategy or a mom looking for the right educational toys for her tots, brand messaging is at the heart of your purchasing decisions. Often because brand consultants have managed to get to your heart.


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Topics: Branding, Industrial Branding, brand development

Boyhood, Brands, and Why I Love What I Do

Posted by Rob Levinson on Aug 19, 2014 12:27PM

Memories Through the Lens of a Brand Strategist

Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.

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Topics: Branding, Industrial Branding, brand development

Industrial B2B Brand Development Asks Why Your Customers Buy?

Posted by Bob Grant on Jul 24, 2014 10:44AM

Why Do Your Customers Buy from You?

You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?

Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?

Can you answer the following questions?

  • Have you discovered what differentiates your company from your competitors?
  • Is your company distinction recognized by all of your clients/customers?
  • Does your distinction have value to your clients/customers and prospects?
  • Are employees in your company aware of this distinction?
  • Are new hires trained to communicate your company’s distinction?
  • Is your distinction communicated clearly to prospects?
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Topics: Branding, Industrial Branding, Industrial Marketing, brand development

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