Grant Marketing Blog

Why Is Your Manufacturing Brand Important and How Does it Help?

Posted by Bob Grant on Jan 27, 2022 10:57AM

5 Key Brand Strategy Components for Manufacturers 

Coca-Cola’s signature red. Flo from Progressive Insurance. Apple’s glowing apple. Iconic colors, memorable characters, and compelling images are the “special sauce” behind some of the most successful and recognizable companies’ brands. These elements are so well established, you don’t even need to see the company’s name to tell you what product is being marketed! Branding is more than a logo, color or icon. It is a necessary—and valuable—component of your business strategy.

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Topics: Industrial Branding, Industrial Marketing, brand message, Brand Consulting, Marketing for Manufacturers

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

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Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

Eight Criteria for a Powerful Brand Essence

Posted by Cam Mirisola-Bynum on Aug 5, 2015 3:23PM

Have a Healthy, Heart-Hitting Company Brand

Why is Walt Disney World® magical? Why are Volvos safe? Why are Jeeps® adventurous? Each of these answers boils down to one thing: brand essence. It is the emotion your brand conveys. In other words, it is the emotional heart—some would say, soul—of your brand. So, Disney World, Volvos, and Jeeps evoke feelings of magic, safety, and adventure, respectively, among their customers. Better yet, these characteristics are associated with these companies even by people who don’t buy Jeeps, Volvos, or go to Disney. Well done.

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Topics: B2B Marketing, Branding, brand message, brand promise, brand essence

Brand and Sales: How Does Your Company's Brand Essence Impact Sales?

Posted by Adele Pollis on Aug 3, 2015 11:30AM

Last Updated on 6/11/2020

The Connection between Brand and the Bottom Line

Years ago, management guru Peter Drucker said, “Because the purpose of business is to create and keep a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

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Topics: Branding, brand message, brand promise, brand essence

Meet Me at the Intersection of Buyer’s Journey and Brand Development Process

Posted by Bob Grant on Feb 18, 2015 5:56PM

How Do Your Clients and Prospects Get You and Get to You Through Your Brand Promise?

Do you honestly know how many competitors you really have? How many companies are direct competitors? How many other companies are there that provide different products and services, but are chasing the same decision makers as you?

Many B2B companies compete for attention in a very specific marketplace. There are hundreds, if not thousands, of small to medium manufacturing companies chasing the same OEMs in the medical device, military, aerospace, automotive, and other markets.

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Topics: brand development, brand message, brand development process, brand promise

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