Top 5 Benefits of Marketing Automation for Manufacturers

Marketing software certainly isn’t a new technology, but many industrial businesses are still pondering whether or not they should make the switch to an automation platform. According to EmailMonday, “On average 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) planning to adopt the technology in 2019.” So, perhaps it’s time to consider the upside of marketing automation for your manufacturing company?

Aligning Sales and Marketing Via Your CRM Is a Sales Enablement Best Practice   

Got leads? Great! Now what? You might have more than a few in-house sales enablement resources that can help you organize and optimize your next steps. But you probably have one of the best sales enablement tools, quite literally, already at your fingertips—and you don’t realize it. But we’ll discuss that a bit further in this article.

Are You a Sales Enabler or Are You the Sales Disabler?

Being an enabler—in most circumstance—has gotten a bad rap. As an inbound marketing consultant, it’s right where I want to be. It is, in fact, my purpose for being (at least professionally), my Holy Grail. Yup, through the evergreen and helpfully informative content I’ve helped you create on your website, “I’ll” sit there all night helping you to get the hits you yearn for. And that’s just a small piece of the inbound marketing action I can provide for you (because I can also be a faithful and indefatigable brand ambassador for you). Strung out metaphors aside, this is serious stuff, and your business depends on me doing mine.