Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
Hint: You Need Both Working Together to Truly Succeed!
Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.
Topics: Branding, brand development, Brand Strategy, Brand Management
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand
The Significant Influence of Employee-Owned Certifications
This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.Topics: Branding, brand development, B2B Branding, employee-owned
Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.
Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding
Powerful Brands Gain Loyalty through Passion and Performance
Everyone knows that loyal customers are the backbone of any successful B2B company. B2B brand loyalty is important—but how passionate are your customers? When you think of people who are passionate about a product, consumables typically come to mind. Picture the hordes of people who wait anxiously and are willing to stand endlessly in long lines for products with an apple on them, or those who won’t (or can’t!) start their day without their favorite branded coffee.
Topics: Branding, Brand Loyalty, Branding Webinar
5 Simple Steps to Take Your Brand Development Process to the Next Level
Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price.
Topics: Branding, brand development process, Brand Ambassador, Brand Strategy
Do You Understand Your Company’s Brand Essence?
Striving for balance in life leads to feeling centered: strong, even-keeled, and in control of your destiny. Achieving this in your personal life can be accomplished in a variety of ways—people do yoga, meditate, run, hike, travel—whatever serves as an enjoyable counterbalance to the demands of everyday life.
Topics: Branding, Brand Consulting, brand essence, Brand strategist
Posted by Samantha Hunter on Sep 3, 2015 8:22PM
Connect with Consumers Through Your Brand Essence
Social media plays an important role in how consumers discover, research, and share information about industrial manufacturing brands. If social media is not a part of your brand development strategy, learn to embrace Twitter, LinkedIn, Facebook, and the likes because it will only lead to heightened company success. According to Nielsen, Sixty percent of consumers researching products learned about a specific brand through social networking sites. Additionally, Nielsen found that 53% of social networkers follow brands. It is cycle that feeds itself—and it’s evident that a social media presence is critical for communicating your brand essence. If you haven’t adopted a social media strategy, the time is now to do so.
Topics: Branding, brand essence, Brand Consultant, Brand Loyalty
Posted by Cam Mirisola-Bynum on Aug 17, 2015 10:27AM
Because Your B2B Brand Strategy May Still Need Fixin’
We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly.
Topics: Branding, Industrial Branding, brand development, brand development process, brand development strategy