Grant Marketing Blog

How Branding Translates to Inbound Marketing Success

Posted by Grant Marketing on Jan 19, 2024 9:9AM

The Five Key Elements of This Symbiotic Relationship

The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.

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Topics: Inbound Marketing, Branding, B2B Inbound Marketing

5-Step Program for B2B Companies to Create Brand Loyalty

Posted by Bob Grant on Mar 21, 2022 11:26AM

Retain Customers and Keep them Happy

Customer retention is one of the major concerns of manufacturing companies. Your brand has one job: deliver its brand promise. You want your customers to value your brand and be loyal to it. Recent studies demonstrate the importance of brand loyalty, and because of the value of brand loyalty, many consumer-based companies create brand loyalty programs for their valued customers. Makes sense. Why is it, then, that B2B companies don’t generally have loyalty programs for their customers? It’s an opportunity often overlooked by B2B companies.                                                                                                                                         

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Topics: Branding, brand development

Understanding Brand Development and Brand Strategy

Posted by Adele Pollis on Mar 25, 2019 4:58PM

Hint: You Need Both Working Together to Truly Succeed!

Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.

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Topics: Branding, brand development, Brand Strategy, Brand Management

What Does a Rebrand Cost Your Manufacturing Company?

Posted by Adele Pollis on Feb 7, 2019 11:13AM

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

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Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

Are You Selling Your Industrial Marketing Brand?

Posted by Adele Pollis on Nov 7, 2018 1:10PM

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

  • Unifies your team
  • Builds strategic cohesion
  • Keeps the sales pipeline flowing
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Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

Building Employee Ownership Awareness Through Branding

Posted by John Case on Aug 6, 2018 3:28PM

The Significant Influence of Employee-Owned Certifications

This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.
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Topics: Branding, brand development, B2B Branding, employee-owned

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding

B2B Brand Loyalty

Posted by Adele Pollis on Mar 18, 2016 2:33PM

Powerful Brands Gain Loyalty through Passion and Performance

Everyone knows that loyal customers are the backbone of any successful B2B company. B2B brand loyalty is important—but how passionate are your customers? When you think of people who are passionate about a product, consumables typically come to mind. Picture the hordes of people who wait anxiously and are willing to stand endlessly in long lines for products with an apple on them, or those who won’t (or can’t!) start their day without their favorite branded coffee.

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Topics: Branding, Brand Loyalty, Branding Webinar

How to Make Brand Ambassadors Out of Your Employees

Posted by Tejasvi Desai on Feb 10, 2016 11:37AM

5 Simple Steps to Take Your Brand Development Process to the Next Level

Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price. 

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Topics: Branding, brand development process, Brand Ambassador, Brand Strategy

How Brand-Centric Is Your Business?

Posted by Adele Pollis on Sep 16, 2015 11:50AM

Do You Understand Your Company’s Brand Essence?

Striving for balance in life leads to feeling centered: strong, even-keeled, and in control of your destiny. Achieving this in your personal life can be accomplished in a variety of ways—people do yoga, meditate, run, hike, travel—whatever serves as an enjoyable counterbalance to the demands of everyday life.

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Topics: Branding, Brand Consulting, brand essence, Brand strategist

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