Manufacturers are navigating a dynamic B2B marketing landscape that is being transformed by technological advancements. At the forefront of this revolution is the integration of artificial intelligence (AI).
Topics: B2B Marketing, Marketing for Manufacturers, AI
Inbound marketing is a powerful strategy for B2B manufacturing companies looking to attract and engage potential customers. Unlike traditional outbound marketing tactics, such as cold calling and direct mail, inbound marketing focuses on creating valuable content that draws potential customers to your website and social media channels.
Topics: Inbound Marketing, B2B marketing strategy, Marketing for Manufacturers
Manufacturing companies are vital to the global economy. Their success hinges upon their ability to market their products well in a business landscape that is constantly changing. This presents various obstacles for businesses in creating and implementing successful marketing strategies.
Topics: B2B Marketing, Marketing for Manufacturers
Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.
Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers
5 Key Brand Strategy Components for Manufacturers
Coca-Cola’s signature red. Flo from Progressive Insurance. Apple’s glowing apple. Iconic colors, memorable characters, and compelling images are the “special sauce” behind some of the most successful and recognizable companies’ brands. These elements are so well established, you don’t even need to see the company’s name to tell you what product is being marketed! Branding is more than a logo, color or icon. It is a necessary—and valuable—component of your business strategy.
Topics: Industrial Branding, Industrial Marketing, brand message, Brand Consulting, Marketing for Manufacturers
These days, your audience’s first impression of your manufacturing business is based almost exclusively on your website. Your website now is your 24/7 online salesperson, driving leads and conversions and serving as an integral part of marketing to prospects. If it’s not serving its functions, you are missing out on leads and revenue.
Topics: Industrial Marketing, Marketing for Manufacturers, Website Assessment, Website Optimization, web design
The current pandemic is a massive disruptor for the world economy, as we all know. For the manufacturing industry, it looks something like this: factory closures, supply chain disruptions, reduced production capacities, and remote work, among many other things are significantly impacting businesses in manufacturing. Let alone companies struggling with illness—and even death—among their workforce. (Of which, we offer our warmest thoughts.) While the world will eventually return to face-to-face interactions and normal shipping and production schedules, the habits that are being formed now will set a new baseline for our behaviors and expectations as consumers and professionals.
Topics: B2B Marketing, B2B marketing strategy, Industrial Manufacturing Companies, Industrial Manufacturers, Marketing for Manufacturers, Covid-19
How are you holding up? We certainly hope all is well with you and your family. Clearly COVID-19 is causing disruption for everyone everywhere.
If you’re reading this, we’re guessing that it has likely disrupted your normal business operations, as well. Are you trying to figure out your new normal: employee well-being; facility cleanliness and work station distance, vendor resources, production timelines … ? It goes on, we know. Perhaps you’re able to continue manufacturing, but customers can’t receive. And how is your supply chain doing as a whole? That’s another monumental concern. Good for now, but will parts and components run out soon? Are you discovering a lack of redundancies in your supply chain? That’s its own list.
We understand that you, your company, and your customers are going through a period of unpredictability during this crisis. Here’s one vital thing you do have control over: communication. Doing so with clarity and regularity will promote stability, calm, and dependability during this period of uncertainty. Maintain open communication and keep your employees, customers, and suppliers aware of how you will support them.
Topics: Marketing for Manufacturers, Covid-19, Coronavirus
Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
Last Updated on April 9th, 2020
You’ve read a lot about inbound marketing and have determined that it’s the best marketing strategy for your industrial manufacturing business. Having done the research on how to start an industrial inbound marketing plan and realizing the importance of marketing software to aid in the process, now you might be wondering what software will get you started in a most cost-effective way.
Topics: Marketing for Manufacturers, Marketing Software, Free Inbound Tools
