Grant Marketing Blog

Inbound Marketing Yields Best ROI for B2B Marketing

Posted by Adele Pollis on Apr 10, 2019 10:28AM

Measure Your Marketing to Manufacturing Companies

While proving marketing ROI may be challenging, inbound marketing is one of the best strategies for achieving high returns. Inbound marketing is a proactive approach that attracts, engages, and adds value throughout the customer journey. Encompassing branding, social selling, content marketing, SEO, and marketing automation, inbound marketing actively involves the customer at each phase of the buying process. 

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Topics: Inbound Marketing ROI, Marketing ROI, Inbound Marketing Strategy, Marketing for Manufacturers

Proving Marketing ROI

Posted by Adele Pollis on Apr 5, 2019 12:1PM

Accountability = Higher Return

HubSpot’s State of Inbound 2018 found that 46% of executives[i] cited “proving the ROI of our marketing activities” as a top challenge.

While challenging, holding your marketing accountable goes a long way towards proving ROI. A recent Forbes analysis found that marketers who invested in higher levels of marketing accountability are achieving “5% better returns on marketing investments and more than 7% higher levels of growth performance.”[ii]

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Topics: Inbound Marketing ROI, Marketing ROI, Marketing for Manufacturers

What Does Your Photography Say About Your Brand?

Posted by Bob Grant on Apr 4, 2019 9:20AM

Your Brand Is Valuable. Do Your Photos Show it?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to your company or product brand? It’s part of brand development and brand strategy—sometime subtle, sometime bold—and all other things equal, it’s what gets your company attention over your competitors.

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Topics: Marketing for Manufacturers, Photography, Industrial photography, Video Marketing, Brand Management

4 Videos Your Industrial Company Needs and How to Promote Them

Posted by Jason Underhill on Mar 18, 2019 3:42PM

How to Implement Video Marketing at Your Manufacturing Company

Video marketing is one of the most effective means of gaining a prospects’ attention online. In a world where the average attention span of an adult is around eight seconds, this attention-grabbing tool can be a game changer for all businesses trying to gain an edge. Sure, there is a time and a place to push other forms of promotional content, but video just works differently.

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Topics: Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers, Social Media Marketing, Video Marketing

Do I Still Need Marketing if My Sales Pipeline Is Full?

Posted by Jason Underhill on Mar 8, 2019 5:17PM

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

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Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Content Marketing Strategy, Sales Enablement, Inbound Marketing Strategy, Marketing for Manufacturers, Inbound Marketing Assessment, Buyer Personas

How to Convert Sales Leads to Customers

Posted by Adele Pollis on Mar 5, 2019 4:20PM

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

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Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers

How Can I Increase Revenue from My Existing Customers?

Posted by Adele Pollis on Mar 1, 2019 1:52PM

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

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Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

New Year, New You: 5 Top Industrial Marketing Trends for 2019

Posted by Jason Underhill on Jan 7, 2019 4:32PM

Get on the Ball with the Latest B2B Marketing Best Practices

Now that 2018 is officially wrapped up and in the rearview mirror, it’s time for B2B marketers to assess how they can improve upon the previous year’s results. Marketing is dynamic by nature, and if you’re not actively evolving your strategies, your business will be left behind. It’s become more important than ever to stay attuned to the latest industrial marketing best practices to keep up with rapid advancements in technology and the continuously changing buyers’ expectations.

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Topics: Marketing for Manufacturers

What Is an Industrial Marketing Agency?

Posted by Bob Grant on Jan 3, 2019 5:49PM

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

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Topics: Industrial Marketing, Industrial Marketing Strategy, Inbound Marketing Strategy, Marketing for Manufacturers

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