Grant Marketing Blog

Matching Grant Funds Available for Industrial Manufacturers in Massachusetts

Posted by Jason Underhill on Aug 31, 2018 10:6AM

Successful Government Program Designed to Help Manufacturers Improve Revenue Generation

The Commonwealth of Massachusetts has once again appropriated funds for New England Business Association’s Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to Massachusetts-based manufacturing companies seeking to undergo a business transition and enhance the company’s bottom line.

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Topics: Marketing for Manufacturers, brand development strategy, Industrial Manufacturing Companies

Why Manufacturing Companies Should Have a “News Blog”

Posted by Cam Mirisola-Bynum on May 2, 2018 3:1PM

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

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Topics: News, Inbound Marketing Consultant, Inbound Marketing Strategy, Content Marketing Strategy, Industrial Manufacturers, Industrial Manufacturing Companies, Industrial Marketing

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Vidushi Bhardwaj on Jun 29, 2017 11:57AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Industrial Manufacturers, Industrial Marketing, Industrial Manufacturing Companies, LinkedIn for B2B, Social Media, Industrial Marketing Strategy, LinkedIn marketing

How Continuous Improvement in U.S. Manufacturing Keeps You Competitive

Posted by John Case and Bill Fotsch on Mar 22, 2017 2:40PM

This Open Book Process Gets Results 

Right now, American manufacturers are looking opportunity square in the face. The economy is strong. The new administration is encouraging companies to make things at home rather than overseas.

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Topics: Industrial Manufacturers, Industrial Marketing Strategy, Industrial Manufacturing Companies

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers, Industrial Manufacturing Companies

Video Marketing and Your Industrial Marketing Strategy

Posted by Samantha Hunter on Jul 28, 2015 10:53AM

Lights, Camera, Action!

We all love a good story, and what better way to tell a story than through video. When it comes to video marketing, facts tell, but stories sell. Video is an integral tool in your industrial marketing arsenal, as it expands your reach and has a positive impact on your brand. With 75% of executives watching work-related videos at least once per week, it is no wonder that video is the preferred form of marketing content. Videos are quick and interactive ways to connect with leads and customers, so there is no reason to not use video marketing as a strategy. The bottom line: video marketing does have a place in industrial manufacturing.

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Topics: Industrial Marketing, Industrial Content Marketing, Industrial Manufacturing Companies

Matching Grant Funds for Industrial Manufacturers in Massachusetts

Posted by Bob Grant on Jul 27, 2015 11:30AM

Industrial Manufacturers Can Apply for Money!

Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

How to Make the Most of Your Trade Show Attendance

Posted by Samantha Hunter on Jul 14, 2015 3:40PM

Promote Your Product to Potential Customers

Let’s be upfront: industrial manufacturing trade shows are expensive. According to Exhibits USA, the going rate for purchasing a portable trade show display is approximately $100 to $150 per square foot. Combine this cost with the price of planning and promoting and before you know it, tens of thousands of dollars are out of your industrial marketing budget. The good news, you may ask? While expensive, trade shows are incredibly beneficial to your business. In fact, 81% of trade show attendees have buying authority. In other words, 81% of attendees are your potential customers. Trade shows are a great way to leverage your business by making meaningful, solid connections with potential buyers and current customers. When it comes to trade shows, one thing is certain: they are definitely worth your money.

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Topics: Industrial Marketing, Industrial Manufacturing Companies

Money for Massachusetts Manufacturers

Posted by Bob Grant on Jun 30, 2015 2:25PM

Matching Grants for Marketing Strategies

There are numerous sources of funds for small businesses and manufacturing companies located in Massachusetts, and one specifically targeted to manufacturing companies is now in the state budget. The Commonwealth of Massachusetts has once again appropriated $250,000 for SBANE's Manufacturing Matching Grant Program. The program seeks to provide targeted matching grants to manufacturing companies seeking to enhance the company's bottom line.

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Topics: Industrial Marketing, Industrial Manufacturing Companies

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