Grant Marketing Blog

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

Why Manufacturing Companies Should Have a “News Blog”

Posted by Cam Mirisola-Bynum on May 2, 2018 3:1PM

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

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Topics: Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Strategy, Inbound Marketing Consultant, News

6 Ways to Optimize Your Industrial Manufacturing Social Media Profiles

Posted by Rebecca Ahmed on Feb 21, 2018 12:20PM

Begin with the Basics for Social Media Campaigns  

According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.

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Topics: Social Media, Inbound Marketing, Industrial Manufacturers

Top 4 Marketing Tips for B2B Industrial Manufacturing on LinkedIn

Posted by Vidushi Bhardwaj on Jul 20, 2017 11:5AM

How to Optimize LinkedIn Features for Industrial Marketing

Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Manufacturers, LinkedIn marketing

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Vidushi Bhardwaj on Jun 29, 2017 11:57AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s Official Blog page, the site now boasts over 500 million registered members in over 200 countries and territories and 13 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers, LinkedIn marketing

How Continuous Improvement in U.S. Manufacturing Keeps You Competitive

Posted by John Case and Bill Fotsch on Mar 22, 2017 2:40PM

This Open Book Process Gets Results 

Right now, American manufacturers are looking opportunity square in the face. The economy is strong. The new administration is encouraging companies to make things at home rather than overseas.

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Topics: Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers

What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Industrial Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers

SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers

Posted by Bob Grant on Jul 21, 2016 1:6PM

The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

Spring Manufacturer Celebrates 4th of July and 150 Years in Business

Posted by Bob Grant on Jul 1, 2016 2:8PM

Manufacturing in Massachusetts is alive and well at 150 year old company!

As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company. 

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Topics: Industrial Marketing, Industrial Manufacturers

Matching Grant Funds for Industrial Manufacturers in Massachusetts

Posted by Bob Grant on Jul 27, 2015 11:30AM

Industrial Manufacturers Can Apply for Money!

Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers

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