Grant Marketing Blog

What Is the Best Way to Market Industrial Products?

Posted by Bob Grant on Oct 3, 2022 4:35PM

 

Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers

A Manufacturing Story About Aston-Martin

Posted by Bob Grant on Sep 20, 2022 4:9PM

 

How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

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Topics: Industrial Manufacturers

The Best Online Directories for Industrial Companies

Posted by Bob Grant on Jul 6, 2022 4:15PM

Listing Tips for Industrial Companies 

Online business directories play an important role in the marketing strategy of industrial companies. They increase your company’s visibility by providing key information to the prospective customers who are searching for your type of industrial products. But which directories are the most appropriate for your business and will drive the most traffic to your website?

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Topics: Industrial Marketing, Industrial Manufacturers, Business Development Marketing Strategies

The LinkedIn Marketing Guide for Manufacturing Companies

Posted by Grant Marketing on May 2, 2022 11:3AM

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s company page, the site now boasts over 810 million registered members in more than 200 countries and territories and 58 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

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Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers, LinkedIn marketing

Getting Back to Business

Posted by Inda McKetchnie on Jun 3, 2020 4:58PM

Massachusetts’ Guidelines for Manufacturing During COVID-19

Manufacturing businesses are included in Phase 1 of Massachusetts’ plan of slowly reopening the economy after a lockdown period that spanned multiple months. While some manufacturing companies remained open as essential businesses, these new safety standards are mandatory for all manufacturing businesses moving forward for the foreseeable future.

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Topics: Industrial Manufacturing Companies, Industrial Manufacturers, Covid-19

Manufacturing Company Strategies for a Post-Pandemic World

Posted by Madina Madraimova on Apr 22, 2020 2:41PM

Rethinking Business Models for Manufacturers

The current pandemic is a massive disruptor for the world economy, as we all know. For the manufacturing industry, it looks something like this: factory closures, supply chain disruptions, reduced production capacities, and remote work, among many other things are significantly impacting businesses in manufacturing. Let alone companies struggling with illness—and even death—among their workforce. (Of which, we offer our warmest thoughts.) While the world will eventually return to face-to-face interactions and normal shipping and production schedules, the habits that are being formed now will set a new baseline for our behaviors and expectations as consumers and professionals.

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Topics: B2B Marketing, B2B marketing strategy, Industrial Manufacturing Companies, Industrial Manufacturers, Marketing for Manufacturers, Covid-19

How to Communicate Effectively During COVID-19

Posted by Madina Madraimova on Mar 19, 2020 4:56PM

5 Steps to Communicating Effectively with Your Employees, Customers, and Suppliers

How is all this unpredictability going for you? We know it’s impacting every portion of your life: work, home, family, kids’ schooling, aging parents, grocery shopping, and areas of your life none of us every dreamed would be affected. The hardest part is feeling like we have little control over an intangible, invisible intruder that can wreak such havoc on the entire world. Let’s look at what we know … at least today, as this is a dynamic situation that continuously changes.

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Topics: Industrial Marketing Strategy, Industrial Manufacturers, Covid-19, Coronavirus

Account-Based Marketing for Manufacturers

Posted by Madina Madraimova on Mar 12, 2020 3:23PM

What Is ABM and Is It Right for You?

Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.

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Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM

The Impact of Coronavirus on the U.S. Manufacturing Industry and Reshoring

Posted by Madina Madraimova on Mar 5, 2020 11:8AM

What Does the Coronavirus Outbreak Entail for U.S. Manufacturers and the Rise of Reshoring?

It’s been about two months since the start of coronavirus in China. As of March 4, 2020, more than seventy countries have reported cases of coronavirus. Apart from the obvious impacts of the disease on human lives, businesses throughout the world are starting to face the economic impacts of the virus outbreak. As Fortune reports, 94% of the Fortune 1000 are seeing coronavirus supply chain disruptions.

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Topics: Industrial Manufacturers, Covid-19, Coronavirus

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

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