It’s been about two months since the start of coronavirus in China. As of March 4, 2020, more than seventy countries have reported cases of coronavirus. Apart from the obvious impacts of the disease on human lives, businesses throughout the world are starting to face the economic impacts of the virus outbreak. As Fortune reports, 94% of the Fortune 1000 are seeing coronavirus supply chain disruptions.
Topics: Industrial Manufacturers, Covid-19, Coronavirus
Set Yourself Up for Industrial Marketing Success in 6 Steps!
What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?
Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment
Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!
News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.
Topics: Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Strategy, Inbound Marketing Consultant, News
Begin with the Basics for Social Media Campaigns
According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.
Topics: Social Media, Inbound Marketing, Industrial Manufacturers
Last Updated on April 9th, 2020
Now that you know what LinkedIn is and why having a company page on LinkedIn is important (and if you don’t—see this blog), it’s time to focus on how to use its features as part of an integrated industrial marketing strategy.
Topics: Social Media, Industrial Marketing, LinkedIn for B2B, Industrial Manufacturers, LinkedIn marketing
This Open Book Process Gets Results
Right now, American manufacturers are looking opportunity square in the face. The economy is strong. The new administration is encouraging companies to make things at home rather than overseas.
Topics: Industrial Marketing Strategy, Industrial Manufacturing Companies, Industrial Manufacturers
B2B Marketing Plan Myths and Realities
The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Industrial Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?
Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers
The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.
Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers
Manufacturing in Massachusetts is alive and well at 150 year old company!
As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company.
Industrial Manufacturers Can Apply for Money!
Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.
Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers
