Grant Marketing Blog

Increase Website Traffic and Leads with B2B Inbound Marketing

Posted by Adele Pollis on May 31, 2019 12:46PM

5 Ways to Create More Leads When You Commit to Inbound Marketing

A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]

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Topics: Inbound Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Website Optimization

How Do I Start an Industrial Inbound Marketing Plan?

Posted by Cam Mirisola-Bynum on May 28, 2019 1:3PM

6 Steps Towards Starting Your First Inbound Marketing Plan

Are you tossing around the idea of starting an industrial inbound marketing plan, but don’t know what the methodology is and aren’t sure how? Great news, there are clear steps to the strategy that you can easily learn!

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Topics: B2B Marketing, Inbound Marketing, Industrial Branding, Inbound Marketing Strategy

How Does Industrial Marketing Help Increase Manufacturing Sales?

Posted by Bob Grant on May 17, 2019 12:31PM

4 Ways an Effective Industrial Marketing Strategy Helps Boost Sales

Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.

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Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

3 Basic Steps of a B2B Marketing Strategy that Works

Posted by Adele Pollis on Feb 4, 2019 11:45AM

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

6 Ways to Optimize Your Industrial Manufacturing Social Media Profiles

Posted by Rebecca Ahmed on Feb 21, 2018 12:20PM

Begin with the Basics for Social Media Campaigns  

According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.

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Topics: Social Media, Inbound Marketing, Industrial Manufacturers

4 Reasons to Switch to B2B Inbound Marketing

Posted by Maya Raghavan on Aug 15, 2017 1:58PM

Find Out What Your Competitors Are Up To …

If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.

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Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment

The Top 4 Items to Fix Before Starting a B2B Inbound Marketing Program

Posted by Cam Mirisola-Bynum on Aug 3, 2017 4:38PM

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.

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Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

What’s In Your Inbound Marketing Toolbox?

Posted by Tejasvi Desai on Jul 25, 2016 3:59PM

Do You Have the Right Tools to Catch 'Em All? We're Talking Inbound Leads, not Pokémon!

Inbound marketing relies heavily on content creation to attract target audiences. However, attracting is just the first step of the process. To be able to transition from attracting to converting, and then from closing to delighting, you will need much more than just content.

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Topics: Inbound Marketing, B2B marketing strategy, Inbound Marketing Strategy

Is Your Content Marketing Strategy Really Working For You?

Posted by Tejasvi Desai on Mar 10, 2016 12:40PM

Measuring What Matters for Inbound Marketing Metrics

In today’s data driven world, metrics rule the outcome of any marketing strategy, but focus too narrowly on numbers and you might just end up losing perspective.

Metrics don’t always mean success, which is why you need to measure what matters. If you are looking to reap a sound ROI on your content marketing strategy, it is imperative that the associated results are closely aligned with your goals.

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Topics: Inbound Marketing, Content Marketing, Content Marketing Strategy

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