Nine Ways to Encourage Call-to-Action Clicks
Inbound marketing is an effective approach that provides useful, trustworthy content and personalized customer experiences to attract the interest of prospective clients. Offering valuable content is the key element in driving traffic to your website, which—in turn—is the key to lead generation.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing
Let’s start by stating the obvious: life now looks nothing like it did two months ago. And two months from now … who knows? Every piece of our existence feels the impact—our lifestyle, our business, and our ability to adjust to change. In addition to learning the ins and outs of Zoom conferencing, setting up home offices, being a parent/teacher/spouse/employee/regular-everyday-human simultaneously, and adjusting to a possible long-term change in our way of life, the situation has also brought to light how able we are to adjust our strategies in order to stay afloat during a time where it’s very difficult to maintain “business as usual.”
Topics: Inbound Marketing, Industrial Marketing, B2B marketing strategy, Content Marketing Strategy, Social Media Marketing, Marketing, Sales, and Service, Covid-19, Coronavirus
5 Ways to Create More Leads When You Commit to Inbound Marketing
A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]
Topics: Inbound Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Website Optimization
6 Steps Towards Starting Your First Inbound Marketing Plan
Are you tossing around the idea of starting an industrial inbound marketing plan, but don’t know what the methodology is and aren’t sure how? Great news, there are clear steps to the strategy that you can easily learn!
Topics: B2B Marketing, Inbound Marketing, Industrial Branding, Inbound Marketing Strategy
Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.
Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers
Measure, Analyze, Update!
In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers
Set Yourself Up for Industrial Marketing Success in 6 Steps!
What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?
Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment
Begin with the Basics for Social Media Campaigns
According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.
Topics: Social Media, Inbound Marketing, Industrial Manufacturers
Find Out What Your Competitors Are Up To …
If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.
Topics: B2B Marketing, Inbound Marketing, B2B Inbound Marketing, Inbound Marketing Assessment
What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful
When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.
Topics: Inbound Marketing, B2B Inbound Marketing, DIY Inbound Marketing Assessment, Inbound Marketing Assessment
