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Bob Grant

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Why Professional Industrial Photography Is Important to Your Sales

Posted by Bob Grant on Aug 30, 2021 1:58PM

The Look of Manufacturing in America
Even if you have a sales force, marketing manager, social media expert, or an event coordinator, they all need collateral to help sell your product or services. Your investment in machinery, technology, and expertise deserves the best visual representation through professional industrial photography. As well, you’ve spent all that money to be the best in your industry—people should see it in all its glory.

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Topics: Industrial Branding, Photography, Professional Industrial Photography

Why Manufacturing Needs Account-Based Marketing

Posted by Bob Grant on May 27, 2021 10:9AM

ABM Produces Better ROIs and Company Collaboration

What if we told you that you can adopt a marketing strategy—pretty much designed for B2B manufacturers—that doesn’t have you chasing down prospects that are complete unknowns. Oh, it also garners higher ROIs and cross-functional collaboration. Would you like to hear more about it?

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Topics: ABM, Account-Based Marketing, ABM Strategy for Manufacturers, ABM Strategy

Revenue Attribution for the Industrial Marketer

Posted by Bob Grant on Jan 8, 2021 4:46PM

How Tracking Revenue Attribution Helps Focus Your Marketing Strategies

Every industrial manufacturer’s goal is to increase revenue, which is made even more challenging in the middle of a pandemic and economic uncertainty. Every bit of insight we can gain to measure our efforts and our prospect’s and customer’s responses to them is valuable, especially during dynamic, unpredictable shifts in the markets. That’s where revenue attribution comes to our aid! 

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How Does Industrial Marketing Help Increase Manufacturing Sales?

Posted by Bob Grant on May 17, 2019 12:31PM

4 Ways an Effective Industrial Marketing Strategy Helps Boost Sales

Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.

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Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

What Does Your Photography Say About Your Brand?

Posted by Bob Grant on Apr 4, 2019 9:20AM

Your Brand Is Valuable. Do Your Photos Show it?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to your company or product brand? It’s part of brand development and brand strategy—sometime subtle, sometime bold—and all other things equal, it’s what gets your company attention over your competitors.

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Topics: Marketing for Manufacturers, Photography, Industrial photography, Video Marketing, Brand Management

How to Start a B2B Inbound Marketing Plan

Posted by Bob Grant on Jan 25, 2019 3:14PM

Set Yourself Up for Industrial Marketing Success in 6 Steps! 

What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?

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Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment

What Is an Industrial Marketing Agency?

Posted by Bob Grant on Jan 3, 2019 5:49PM

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

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Topics: Industrial Marketing, Industrial Marketing Strategy, Inbound Marketing Strategy, Marketing for Manufacturers

What Is GDPR and Why Should You Care?

Posted by Bob Grant on May 21, 2018 3:47PM

General Data Protection Regulation Goes into Effect on May 25

You’d better get ready! Wait … for what?

The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) that will significantly enhance the protection of the personal data of EU citizens and increase the obligations of organizations—including those in the U.S.—who collect or process personal data.

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Topics: GDPR, General Data Protection Regulation

What Industrial Manufacturers Don’t Get about B2B Marketing

Posted by Bob Grant on Feb 9, 2017 9:56AM

B2B Marketing Plan Myths and Realities

The mission for industrial manufacturers in general focuses on making a quality product for a fair price that has demand enough to support the growth of their company with a reasonable profit. Industrial Marketing often takes a back seat to product development, production, and sales. What are the myths and what is the reality when it comes to the need for and creation of a viable marketing plan?

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Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturers

5 Essential Components of Great B2B Branding

Posted by Bob Grant on Aug 26, 2016 3:44PM

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

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Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding

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