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Bob Grant

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The True Cost of Context Switching for Marketing

Posted by Bob Grant on Nov 29, 2022 11:31AM

HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

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Topics: B2B marketing strategy, marketing goals

What Is the Best Way to Market Industrial Products?

Posted by Bob Grant on Oct 3, 2022 4:35PM

Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers

A Manufacturing Story About Aston-Martin

Posted by Bob Grant on Sep 20, 2022 4:9PM

How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

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Topics: Industrial Manufacturers

HubSpot and Aircall Integration

Posted by Bob Grant on Sep 8, 2022 12:37PM

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.

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How a Content Marketing Strategy Can Expand Your Business

Posted by Bob Grant on Sep 1, 2022 5:30PM

Building Trust, Credibility, and a Customer Base Through Helpful Content

Gone are the days when a home page and some contact info were all you needed for your company’s online presence. Today’s customers are conducting sophisticated searches for the information they want, making it more critical than ever to stand out from your competitors with valuable and engaging content on your website.

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The Best Online Directories for Industrial Companies

Posted by Bob Grant on Jul 6, 2022 4:15PM

Listing Tips for Industrial Companies 

Online business directories play an important role in the marketing strategy of industrial companies. They increase your company’s visibility by providing key information to the prospective customers who are searching for your type of industrial products. But which directories are the most appropriate for your business and will drive the most traffic to your website?

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Topics: Industrial Marketing, Industrial Manufacturers, Business Development Marketing Strategies

How to Create Marketing Content that Targets Specific Job Titles

Posted by Bob Grant on Jun 9, 2022 11:54AM

Maximize the Effectiveness of Your Content Strategy

Marketing content is definitely not one size fits all. Each type of customer represents a different audience with unique interests. For example, an engineer is looking for different information than a CEO, and a CEO may not be interested in the same content as a buyer.An effective content strategy addresses the precise needs of each of your business audiences with customized information. Read on for a complete guide to creating content for your specific audiences.

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Why Professional Industrial Photography and Video Is Important to Your Sales

Posted by Bob Grant on Apr 14, 2022 4:15PM

The Look of Manufacturing in America
Even if you have a sales force, marketing manager, social media expert, or an event coordinator, they all need collateral to help sell your product or services. Your investment in machinery, technology, and expertise deserves the best visual representation through professional industrial photography. As well, you’ve spent all that money to be the best in your industry—people should see it in all its glory.

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Topics: Industrial Branding, Photography, Professional Industrial Photography

9 Trends in Manufacturing Content Marketing for 2022

Posted by Bob Grant on Apr 11, 2022 4:13PM

Content Marketing Strategy 

While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.

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Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing

5-Step Program for B2B Companies to Create Brand Loyalty

Posted by Bob Grant on Mar 21, 2022 11:26AM

Retain Customers and Keep them Happy

Customer retention is one of the major concerns of manufacturing companies. Your brand has one job: deliver its brand promise. You want your customers to value your brand and be loyal to it. Recent studies demonstrate the importance of brand loyalty, and because of the value of brand loyalty, many consumer-based companies create brand loyalty programs for their valued customers. Makes sense. Why is it, then, that B2B companies don’t generally have loyalty programs for their customers? It’s an opportunity often overlooked by B2B companies.                                                                                                                                         

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Topics: Branding, brand development

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