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Bob Grant

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Five Ways to Build Your Brand Through Customer Service

Posted by Bob Grant on Sep 20, 2023 2:57PM

Put the Custom in Customer Service

In today’s competitive and noisy market, providing exceptional customer service is essential for the success and growth of your B2B business. But customer service is more than just resolving issues and answering customer inquiries.  

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Topics: B2B Marketing, B2B Branding, customer service

The Costs of Inbound Marketing for B2B Manufacturing Companies

Posted by Bob Grant on Jul 12, 2023 11:45AM


Why an Inbound Marketing Agency Is a Cost-Effective Option for Small Businesses

Inbound marketing is a powerful strategy for B2B manufacturing companies looking to attract and engage potential customers. Unlike traditional outbound marketing tactics, such as cold calling and direct mail, inbound marketing focuses on creating valuable content that draws potential customers to your website and social media channels.

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Topics: Inbound Marketing, B2B marketing strategy, Marketing for Manufacturers

Top 4 Reasons to Hire an Industrial Marketing Agency

Posted by Bob Grant on Mar 27, 2023 2:5PM


Effective and Professional B2B Marketing Services

Today’s industrial companies must be on top of their marketing game to differentiate themselves from their competitors and attract the attention of B2B customers. But most small manufacturers don’t have the resources to deploy a full-time marketing team. The answer? Outsourcing your company’s marketing activities to an industrial marketing agency. Here are the top four reasons this approach can be beneficial for industrial manufacturers.

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How Can B2B Marketing Automation Generate More Leads?

Posted by Bob Grant on Feb 3, 2023 2:54PM


Lead Generation Software Improves Efficiency and the Bottom Line

Lead generation is the key to success for any B2B company because it is the first step in building a sales pipeline. Once a business has identified and targeted ideal customers, the process of qualifying and nurturing those B2B leads and converting them into customers can begin.

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Topics: B2B Marketing, B2B marketing strategy, Marketing Automation, Marketing Software

How to Generate B2B Leads Through Inbound Marketing

Posted by Bob Grant on Jan 24, 2023 3:26PM


Nine Ways to Encourage Call-to-Action Clicks


Inbound marketing is a customer-centric approach that focuses on providing prospects with valuable content that they need and want, rather than interrupting them with irrelevant and annoying ads. By creating content that is informative, educational, and entertaining, you can establish your business as a thought leader and trusted advisor in your industry. This, in turn, can help you attract morevisitors to your website who are genuinely interested in what you have to offer. By providing these visitors with personalized experiences that are tailored to their specific needs and preferences, you can increase the chances that they will convert into leads and eventually customers. Ultimately, inbound marketing is all about building relationships, earning trust, and delivering value at every stage of the buyer's journey. So if you want to succeed in today's competitive B2B landscape, it's essential to embrace inbound marketing and make it a core part of your lead generation strategy.


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Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, B2B Inbound Marketing

B2B Marketing Trends to Watch for in 2023

Posted by Bob Grant on Dec 15, 2022 11:0AM


Growing Focus on Personalization and Purpose 

In the coming year, quality content is the overarching theme for B2B marketing success. That’s no surprise. Across all industries, companies that consistently offer content that demonstrates they understand the needs of their customers will reap the benefits of productive, long-lasting relationships. This means inbound marketing, which tailors high-value content toward target audiences, will be an essential approach in 2023.

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The True Cost of Context Switching for Marketing

Posted by Bob Grant on Nov 29, 2022 11:31AM


HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

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Topics: B2B marketing strategy, marketing goals

What Is the Best Way to Market Industrial Products?

Posted by Bob Grant on Oct 3, 2022 4:35PM


Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

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Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers

A Manufacturing Story About Aston-Martin

Posted by Bob Grant on Sep 20, 2022 4:9PM


How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

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Topics: Industrial Manufacturers

HubSpot and Aircall Integration

Posted by Bob Grant on Sep 8, 2022 12:37PM

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.

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