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Bob Grant

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How to Create Marketing Content that Targets Specific Job Titles

Posted by Bob Grant on Jun 9, 2022 11:54AM

Maximize the Effectiveness of Your Content Strategy

Marketing content is definitely not one size fits all. Each type of customer represents a different audience with unique interests. For example, an engineer is looking for different information than a CEO, and a CEO may not be interested in the same content as a buyer.An effective content strategy addresses the precise needs of each of your business audiences with customized information. Read on for a complete guide to creating content for your specific audiences.

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Why Professional Industrial Photography and Video Is Important to Your Sales

Posted by Bob Grant on Apr 14, 2022 4:15PM

The Look of Manufacturing in America
Even if you have a sales force, marketing manager, social media expert, or an event coordinator, they all need collateral to help sell your product or services. Your investment in machinery, technology, and expertise deserves the best visual representation through professional industrial photography. As well, you’ve spent all that money to be the best in your industry—people should see it in all its glory.

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Topics: Industrial Branding, Photography, Professional Industrial Photography

9 Trends in Manufacturing Content Marketing for 2022

Posted by Bob Grant on Apr 11, 2022 4:13PM

Content Marketing Strategy 

While the pandemic had a devastating effect on in-person selling and face-to-face events over the past two years, one upside was that manufacturing companies rediscovered the powerful impact of content marketing.

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Topics: B2B Marketing, Industrial Marketing, inbound marketing agency, Content Marketing Agency, Content Marketing

5-Step Program for B2B Companies to Create Brand Loyalty

Posted by Bob Grant on Mar 21, 2022 11:26AM

Retain Customers and Keep them Happy

Customer retention is one of the major concerns of manufacturing companies. Your brand has one job: deliver its brand promise. You want your customers to value your brand and be loyal to it. Recent studies demonstrate the importance of brand loyalty, and because of the value of brand loyalty, many consumer-based companies create brand loyalty programs for their valued customers. Makes sense. Why is it, then, that B2B companies don’t generally have loyalty programs for their customers? It’s an opportunity often overlooked by B2B companies.                                                                                                                                         

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Topics: Branding, brand development

4 Insights on Digital Transformation in 2022

Posted by Bob Grant on Feb 11, 2022 2:28PM

Customer and Data Driven Directives in the Driver’s Seat 

In a recent blog, we identified digital transformation as one of the key marketing trends of 2022. Consumer behaviors have shifted over the past two years, ushering in a time of unprecedented change, calling for businesses to redefine how they digitally connect with customers and business buyers. As expected, the digital transformation is very much driven by data: how to collect it, how to interpret it, how to apply it, how to protect it, and how quickly this can be done in a rapidly changing landscape.

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Topics: Industrial Content Marketing, Industrial Marketing Strategy, Marketing, Sales, and Service, Digital Marketing for B2B

Why Is Your Manufacturing Brand Important and How Does it Help?

Posted by Bob Grant on Jan 27, 2022 10:57AM

5 Key Brand Strategy Components for Manufacturers 

Coca-Cola’s signature red. Flo from Progressive Insurance. Apple’s glowing apple. Iconic colors, memorable characters, and compelling images are the “special sauce” behind some of the most successful and recognizable companies’ brands. These elements are so well established, you don’t even need to see the company’s name to tell you what product is being marketed! Branding is more than a logo, color or icon. It is a necessary—and valuable—component of your business strategy.

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Topics: Industrial Branding, Industrial Marketing, brand message, Brand Consulting, Marketing for Manufacturers

6 Marketing Trends to Look for in 2022

Posted by Bob Grant on Dec 2, 2021 11:18AM

Digital Marketing Remains a Powerful Strategy for Industrial Manufacturers

Many of the marketing trends for 2022 focus on digital components. A strong online presence has never been more important, the adoption of artificial intelligence (AI) technology is expanding, and there are more social media options than ever before. In addition, trends toward specialized company content and personalized content are proof that in the marketing world, content is (still) king. Here are six of the top marketing trends for the coming year—relevant and applicable to all sales pipelines, not just industrial manufacturers.

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Topics: Boston marketing agency, Industrial Branding, Industrial Marketing, Business Development Marketing Strategies, Marketing, Sales, and Service, Account-Based Marketing

Why Manufacturing Needs Account-Based Marketing

Posted by Bob Grant on May 27, 2021 10:9AM

ABM Produces Better ROIs and Company Collaboration

What if we told you that you can adopt a marketing strategy—pretty much designed for B2B manufacturers—that doesn’t have you chasing down prospects that are complete unknowns. Oh, it also garners higher ROIs and cross-functional collaboration. Would you like to hear more about it?

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Topics: ABM, Account-Based Marketing, ABM Strategy for Manufacturers, ABM Strategy

Revenue Attribution for the Industrial Marketer

Posted by Bob Grant on Jan 8, 2021 4:46PM

How Tracking Revenue Attribution Helps Focus Your Marketing Strategies

Every industrial manufacturer’s goal is to increase revenue, which is made even more challenging in the middle of a pandemic and economic uncertainty. Every bit of insight we can gain to measure our efforts and our prospect’s and customer’s responses to them is valuable, especially during dynamic, unpredictable shifts in the markets. That’s where revenue attribution comes to our aid! 

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How Does Industrial Marketing Help Increase Manufacturing Sales?

Posted by Bob Grant on May 17, 2019 12:31PM

4 Ways an Effective Industrial Marketing Strategy Helps Boost Sales

Creating a sales strategy starts with one extremely important component: the assumption that you will have a steady flow of leads working their way through your sales funnel. From awareness to purchase, each stage of the buying journey is impacted by inbound marketing tactics. This can be particularly challenging in more traditional businesses such as industrial manufacturers, where the majority of your business in the past may have come through cold calling. People are increasingly wary of answering the phone if they don’t recognize the number, making it more difficult than ever to break through the clutter and get attention.

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Topics: B2B Marketing, Inbound Marketing, Industrial Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers

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