Grant Marketing Blog

Put the Custom in Customer Service

Why an Inbound Marketing Agency Is a Cost-Effective Option for Small Businesses

Inbound marketing is a powerful strategy for B2B manufacturing companies looking to attract and engage potential customers. Unlike traditional outbound marketing tactics, such as cold calling and direct mail, inbound marketing focuses on creating valuable content that draws potential customers to your website and social media channels.

Effective and Professional B2B Marketing Services

Today’s industrial companies must be on top of their marketing game to differentiate themselves from their competitors and attract the attention of B2B customers. But most small manufacturers don’t have the resources to deploy a full-time marketing team. The answer? Outsourcing your company’s marketing activities to an industrial marketing agency. Here are the top four reasons this approach can be beneficial for industrial manufacturers.

Lead Generation Software Improves Efficiency and the Bottom Line

Lead generation is the key to success for any B2B company because it is the first step in building a sales pipeline. Once a business has identified and targeted ideal customers, the process of qualifying and nurturing those B2B leads and converting them into customers can begin.

Nine Ways to Encourage Call-to-Action Clicks

Inbound marketing is an effective approach that provides useful, trustworthy content and personalized customer experiences to attract the interest of prospective clients. Offering valuable content is the key element in driving traffic to your website, which—in turn—is the key to lead generation.

Growing Focus on Personalization and Purpose 

In the coming year, quality content is the overarching theme for B2B marketing success. That’s no surprise. Across all industries, companies that consistently offer content that demonstrates they understand the needs of their customers will reap the benefits of productive, long-lasting relationships. This means inbound marketing, which tailors high-value content toward target audiences, will be an essential approach in 2023.

HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.