Discover how AI-enabled chatbots are transforming the sales process for B2B manufacturers and revolutionizing the industry.
How to Save Time in HubSpot and Become a More Effective Sales Organization
HubSpot is generally viewed as a platform that helps businesses perform various marketing activities. While this notion is true, many people overlook the platform’s viability as an effective sales enablement tool. With a subscription to HubSpot’s Sales Pro, your business will have with the all the tools your sales team needs to effectively engage buyers throughout each stage of the buying process.
Topics: Sales Enablement Strategy, Marketing Automation, Marketing Software
Are You Answering Their Questions and Solving Their Problems?
The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.
Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]
Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers
Aligning Sales and Marketing Via Your CRM Is a Sales Enablement Best Practice
Got leads? Great! Now what? You might have more than a few in-house sales enablement resources that can help you organize and optimize your next steps. But you probably have one of the best sales enablement tools, quite literally, already at your fingertips—and you don’t realize it. But we’ll discuss that a bit further in this article.
Topics: Sales Enablement Tools, Sales Enablement, Sales Enablement Strategy
Are You a Sales Enabler or Are You the Sales Disabler?
Being an enabler—in most circumstance—has gotten a bad rap. As an inbound marketing consultant, it’s right where I want to be. It is, in fact, my purpose for being (at least professionally), my Holy Grail. Yup, through the evergreen and helpfully informative content I’ve helped you create on your website, “I’ll” sit there all night helping you to get the hits you yearn for. And that’s just a small piece of the inbound marketing action I can provide for you (because I can also be a faithful and indefatigable brand ambassador for you). Strung out metaphors aside, this is serious stuff, and your business depends on me doing mine.
Topics: Inbound Marketing, Content Marketing, Sales Enablement Tools, Sales Enablement, Inbound Marketing Consultant, Sales Enablement Strategy
