Grant Marketing Blog

4 Videos Your Industrial Company Needs and How to Promote Them

Posted by Jason Underhill on Mar 18, 2019 3:42PM

How to Implement Video Marketing at Your Manufacturing Company

Video marketing is one of the most effective means of gaining a prospects’ attention online. In a world where the average attention span of an adult is around eight seconds, this attention-grabbing tool can be a game changer for all businesses trying to gain an edge. Sure, there is a time and a place to push other forms of promotional content, but video just works differently.

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Topics: Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers, Social Media Marketing, Video Marketing

Using Social Media to Convert Leads to Sales

Posted by Adele Pollis on Mar 12, 2019 5:3PM

Does Social “Selling” Really Work?

The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.

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Topics: B2B Marketing, Social Media, Inbound Marketing Strategy, LinkedIn marketing, Social Media Marketing

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