Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand
Preserving the Brand Perception and Preparing for the Transition
We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.
Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned
The Significant Influence of Employee-Owned Certifications
This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.Topics: Branding, brand development, B2B Branding, employee-owned
Branding the Past for the Future—A Family Affair
Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?
Topics: Industrial Branding, brand development strategy, Brand Strategy, B2B Branding, rebrand, family business
The B2B Brand Experience: Make it Personal and Practice Reciprocity
In today’s business environment, there is little to no distinction between a company and its brand. The two are so intertwined that a Weber Shandwick report found that “corporate reputation and brand reputation are now nearly indivisible.”
Topics: Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding
Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.
Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding
Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.
Topics: Branding, Brand Loyalty, Brand Strategy, B2B Branding
Grant Marketing on the Move Again in Boston
Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.
Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding
