Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

Is Your B2B Brand Strategy on Target?

Branding is about much more than defining your company and developing products or services. In fact, a recent survey from BuzzStream found out that nearly half of consumers stated they will quickly unfollow a brand that engages in too much self-promotion. It translates to all business relationships—even in B2B, people are interested in what they get from the relationship, not what you are offering. Companies often get caught up in their own B2B branding strategies and goals, which leads to shameless self-promotion and a real disconnect with the target audience.

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.