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How Branding Translates to Inbound Marketing Success

Posted by Grant Marketing on Jan 19, 2024 9:9AM

The Five Key Elements of This Symbiotic Relationship

The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.

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Topics: Inbound Marketing, Branding, B2B Inbound Marketing

6 Ways to Become a B2B Brand Your Target Audience Will Love

Posted by Grant Marketing on Dec 14, 2023 10:19AM

How to Inspire Customer Loyalty and Achieve Long-Term Success

For B2B companies, it is no longer enough to be just another player in the market. For long-term success and customer loyalty, you need to become a brand your target audience genuinely loves.

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Topics: B2B Marketing, Brand Loyalty, B2B Branding, B2B

AI-Powered Competitive Analysis For B2B Manufacturer

Posted by Grant Marketing on Nov 9, 2023 11:8AM

Revolutionizing Decision-Making to Stay Ahead of Competitors

In today’s hyper-competitive business landscape, staying ahead of the competition is the key to survival and growth, especially for B2B manufacturers. To gain an edge, manufacturers are turning to artificial intelligence (AI) to supercharge their competitive analysis efforts.

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Topics: B2B Marketing, Artificial Intelligence, AI

What You Need to Know About AI-Driven Customer Segmentation

Posted by Grant Marketing on Aug 31, 2023 3:29PM

Targeting the Right Audience for B2B Manufacturers

As competition intensifies in the B2B manufacturing industry, it’s becoming increasingly important for companies to target the right customers at the right time.

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Topics: Artificial Intelligence, AI, segmentation, B2B

The Power of Brand Development

Posted by Grant Marketing on Aug 3, 2023 12:5PM

Build a Strong Foundation for Success Through Your Unique Brand Identity

In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.

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Topics: brand development, brand development process, Brand Strategy, B2B Branding

How To Use AI For Content Marketing

Posted by Grant Marketing on Jul 12, 2023 3:48PM

Applying technology to improve business results

Content marketing builds your brand and drives traffic to your website. High-quality content helps you attract and engage with potential customers and establish yourself as an authority in your industry. However, creating content can be a time-consuming and challenging process. This is where artificial intelligence (AI) comes in.

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Topics: B2B Marketing, Content Marketing, Artificial Intelligence

How to Build Your Brand and Drive Performance Marketing Results

Posted by Grant Marketing on Jun 22, 2023 11:9AM

 

Combining Two Proven Marketing Strategies for Powerful Results

The internet is so baked into our culture, both business and personal, it’s hard to remember a time when immediate gratification wasn’t the norm. The ability to measure results in real time—How many click throughs did we get? How many new leads did that blog generate?—has made performance marketing the primary focus for many companies.

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Topics: Marketing ROI, B2B Branding

The 5 Biggest Marketing Challenges for Manufacturing Companies

Posted by Grant Marketing on Jun 22, 2023 10:28AM

 

Effective Strategies to Employ to Overcome B2B Marketing Challenges

Manufacturing companies are vital to the global economy. Their success hinges upon their ability to market their products well in a business landscape that is constantly changing. This presents various obstacles for businesses in creating and implementing successful marketing strategies.

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Topics: B2B Marketing, Marketing for Manufacturers

Customer Relationship Management (CRM) Software for Manufacturers

Posted by Grant Marketing on Aug 9, 2022 4:15PM

Understanding the Benefits for Manufacturing Businesses

Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:

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Topics: Customer Relationship Management, CRM Software

The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams

Posted by Grant Marketing on Aug 3, 2022 3:54PM

There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

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Topics: ABM, ABM Marketing Strategy, Account-Based Marketing

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