The Five Key Elements of This Symbiotic Relationship
The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.
Posted by Grant Marketing on Jan 19, 2024 9:9AM
The Five Key Elements of This Symbiotic Relationship
The synergy between branding and inbound marketing is a pivotal force that drives success for B2B businesses.
Topics: Inbound Marketing, Branding, B2B Inbound Marketing
Posted by Grant Marketing on Dec 14, 2023 10:19AM
For B2B companies, it is no longer enough to be just another player in the market. For long-term success and customer loyalty, you need to become a brand your target audience genuinely loves.
Topics: B2B Marketing, Brand Loyalty, B2B Branding, B2B
Posted by Grant Marketing on Nov 9, 2023 11:8AM
In today’s hyper-competitive business landscape, staying ahead of the competition is the key to survival and growth, especially for B2B manufacturers. To gain an edge, manufacturers are turning to artificial intelligence (AI) to supercharge their competitive analysis efforts.
Topics: B2B Marketing, Artificial Intelligence, AI
Posted by Grant Marketing on Aug 31, 2023 3:29PM
As competition intensifies in the B2B manufacturing industry, it’s becoming increasingly important for companies to target the right customers at the right time.
Topics: Artificial Intelligence, AI, segmentation, B2B
Build a Strong Foundation for Success Through Your Unique Brand Identity
In today’s competitive business landscape, building a strong brand has become a crucial aspect of establishing a powerful market presence.
Topics: brand development, brand development process, Brand Strategy, B2B Branding
Applying technology to improve business results
Content marketing builds your brand and drives traffic to your website. High-quality content helps you attract and engage with potential customers and establish yourself as an authority in your industry. However, creating content can be a time-consuming and challenging process. This is where artificial intelligence (AI) comes in.
Topics: B2B Marketing, Content Marketing, Artificial Intelligence
Posted by Grant Marketing on Jun 22, 2023 11:9AM
The internet is so baked into our culture, both business and personal, it’s hard to remember a time when immediate gratification wasn’t the norm. The ability to measure results in real time—How many click throughs did we get? How many new leads did that blog generate?—has made performance marketing the primary focus for many companies.
Topics: Marketing ROI, B2B Branding
Posted by Grant Marketing on Jun 22, 2023 10:28AM
Manufacturing companies are vital to the global economy. Their success hinges upon their ability to market their products well in a business landscape that is constantly changing. This presents various obstacles for businesses in creating and implementing successful marketing strategies.
Topics: B2B Marketing, Marketing for Manufacturers
Posted by Grant Marketing on Aug 9, 2022 4:15PM
Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:
Posted by Grant Marketing on Aug 3, 2022 3:54PM
There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
Topics: ABM, ABM Marketing Strategy, Account-Based Marketing