Grant Marketing Blog

These 5 Components Will Optimize Your Website Redesign 

You know you need a new website, but you have no idea where to begin. Sound familiar? 

Traditional Marketing Spend Is an Expense

A print ad is a commodity that expires. It has a shelf life. That’s a concept we’ve come to understand in the internet age. Let’s frame it in this perspective: traditional marketing spend, according to HubSpot co-founder and CTO, Dharmesh Shah, is an expense. Inbound marketing, on the other hand, is an investment in assets.

Move Over 2016, New B2B Content Marketing Trends for 2017 Are Here!

As the significance of content marketing continues to grow in the B2B industry, marketers have loosened their purse strings to make more room for it in their budget for the new fiscal year. A report released by PulsePoint and Digiday found that by 2017, content marketing and native ad budgets will grow 59 percent and 46 percent respectively; potentially outpacing search and social budgets.

An Efficient, Effective, Affordable, and User-Focused Web Strategy to Complement Your B2B Inbound Marketing Efforts

The purpose of a website has transformed drastically over time—what was once considered optional, high-tech, and even fancy, is now indispensable to even B2B industrial manufacturers. And, so is the need to constantly update it.

Basic web redesign is just not efficient enough to keep up with the dynamics of the marketplace, changing customer expectations, and advancements in technology.

What You Need to Know about the Difference between Outbound and B2B Inbound Marketing

For manufacturers today, it can be difficult to stand out in a crowded industry. There are two separate marketing paths for them to try to reach their target prospects: inbound and outbound. Most manufacturers still prefer to use outbound marketing, which involves reaching out to other businesses. It may seem like this traditional way of marketing works; after all, most companies have been using it for decades. However, you may be missing out on attracting a lot of potential business through a process known as inbound marketing. So, you may want to consider using B2B inbound marketing in your industrial marketing strategy.

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

Get Better Training and Buy-In for B2B Inbound Marketing

B2B Inbound marketing, while extremely effective, comes with challenges. Year after year, companies seem to struggle with the same efforts. While proving the ROI of marketing activities is still the top challenge, finding an executive sponsor and team training are rapidly rising to the top of the list. Companies need both executive buy-in and appropriate training of sales and marketing teams to achieve the inbound marketing success they strive for. While all other challenges mentioned in this survey have declined from the previous year, these two have increased. HubSpot’s “State of Inbound 2015” report examines these developing trends.

Do You Know What They Are and What to Do about Them?

It’s called work for a reason. And you want to know that all your work actually, well, works. So do we. There are many B2B marketing tactics, tools, and technologies available today to help us all work smarter and more effectively. Some change with cultural shifts and others drive social groundswells—and we all need to be prepared to take advantage of the opportunities they provide.

Getting a Return on Your Marketing Strategy

Let’s face it, businesses don’t succeed unless a sale happens. The recently released “State of Inbound 2015” study by HubSpot, links marketing ROI to the sales function.

According to the survey of more than 4,000 marketers worldwide, the number one challenge of B2B companies is “Proving the ROI of Marketing Activities.” The top sales priority of these companies is to “improve the efficiency of the sales funnel, and closing more deals.” What better way to prove ROI than to see an increase in sales due to an improvement of the efficiency of the sales funnel. Generating leads is the job of marketing and converting those leads into company sales is the job of the sales team. Marketing and sales teams that work together are more successful at increasing ROI. 

Why Your Marketing Technology Needs to Include Content Marketing Services

Stock market making you crazy? While we know the sage advice is to wait it out, what about your business? You can’t afford to have your business sit on the sidelines, can you?

While the stock market volatility may point to some underlying ecomomic issues, you need to prepare for a less than robust economy and a more competitive environment in your markets. If you think you can be competitive with old marketing strategies and a website that is as old as Justin Bieber, it’s time to get moving!