Grant Marketing Blog

Growing Focus on Personalization and Purpose 

In the coming year, quality content is the overarching theme for B2B marketing success. That’s no surprise. Across all industries, companies that consistently offer content that demonstrates they understand the needs of their customers will reap the benefits of productive, long-lasting relationships. This means inbound marketing, which tailors high-value content toward target audiences, will be an essential approach in 2023.

HubSpot’s All-in-One CRM Solution Improves Productivity

There is no shortage of software tools and systems to support a company’s marketing efforts. In fact, research by HubSpot shows 88% of marketers are using up to 10 different CRM tools to connect with current and prospective customers. With all those resources in place, B2B companies should find it easy to grow their business, right? Wrong.

Understanding the Unique Approach to Industrial Marketing

Industrial marketing, or B2B marketing, is very different from consumer marketing. It deals with factor markets for highly specialized products, while consumer marketing deals with product markets for finished goods. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.

How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

A Digital Designer Innovates in a Non-Digital Medium

Grant Marketing’s art director, Grant Penny, is also a successful artist based in Asheville, North Carolina. He was recently featured in Carolina Home + Garden magazine in an article titled “Whimsy Is Hard Work.”

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.

Building Trust, Credibility, and a Customer Base Through Helpful Content

Gone are the days when a home page and some contact info were all you needed for your company’s online presence. Today’s customers are conducting sophisticated searches for the information they want, making it more critical than ever to stand out from your competitors with valuable and engaging content on your website.

Understanding the Benefits for Manufacturing Businesses

Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:

There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

Listing Tips for Industrial Companies 

Online business directories play an important role in the marketing strategy of industrial companies. They increase your company’s visibility by providing key information to the prospective customers who are searching for your type of industrial products. But which directories are the most appropriate for your business and will drive the most traffic to your website?