HubSpot AI Search Guide

HubSpot's AI search guide, Optimizing Your Brand For AI Search Engines: 5 Practical Strategies, is a valuable resource to help you rethink your approach to online visibility. 

The way people search for information is changing—fast. AI-powered search engines are transforming how users find answers, moving beyond traditional keyword searches. Instead of just listing links, these new AI models understand intent and generate smart, summarized responses that deliver exactly what people are looking for.

For brands, that means it’s time to rethink your approach to SEO and marketing. Staying visible in this new landscape requires understanding how AI search works and how to make your content stand out.

This guide walks you through what AI search means for your business, introduces the major players driving this shift, and shares practical tips to help your content stay discoverable, useful, and optimized for the future of AI-driven search. Download this free guide now!