As and industrial marketer you need to create relevant content in order for engineers and purchasing agents to locate your website and learn about their services. I will share one b2b marketing statistic and one b2b content marketing strategy that can generate more quality leads for industrial marketing websites.
B2B marketing statistic: 73% of business to business marketers understand the importance of content marketing, but they do not always have the resources to constantly update and monitor that content.
B2B content strategy for small to medium size b2b manufacturing companies you need a content strategy. What does that look like?
If you build your content around your audience, and you deliver relevant information to that audience about subjects that interests them and about which you are an expert, two things will happen.