B2B Marketing and Sales During Tough Times


Flexible B2B Marketing Strategies to Handle Volatility

There are many unknowns in this changing business climate, though companies are trying to maintain some sense of normalcy. With so many new business models in play now, the reality is that we may never get back to business “as usual.” As a B2B marketing agency, we are here to help B2B companies work out new business and branding strategies regarding sales and marketing and explore how you are dealing with the perpetually changing dynamics of supply chain issues, inflation, global instability, workforce issues, and whatever other variables have unpredictably presented themselves for your business. We also want to explore with you what shifts these issues might represent in how you have realigned—or need to—your approaches to sales and marketing.

Let's Stop Calling it the New Normal

It’s not an overstatement to say that we have all witnessed tremendous upheaval around the world since 2020. One unforeseen consequence of this is that we may have found that we’ve created contingency strategies and new working models—some temporary, some we may realize are better than what we originally had.

Either way, one thing we have learned is that we need to have flexibility built into our business model blueprint, so we have tactics—at the ready—for dealing with unexpected crises and empowered approaches to maintaining effective, efficient operations during challenging times. In a nutshell: prepare for the future.Download the Benefits of CRM Marketing for Manufacturers

Need Help? We Are Here for You

As you consider the preparedness of your working model now and into the future, we can guide you in re-assessing your marketing and sales strategies, allowing you to communicate more efficiently and effectively with your customers. 

There are actionable communication strategies you will want to implement during this evolving crisis and the recovery window, which will remain an ongoing process that will likely continue long after any initial change agent and unstable economic conditions subside. Below are areas in which we can help you execute so your communication channels remain open, informative, and effective to all stakeholders involved.

  • Internal, transparent email communication to employees and shareholders
  • Email communication, with pertinent interval updates, to customers and prospects
  • Pop-up message on the website
  • Blog and updates related to the impact of economic issues in/on your industry/organization—relevance, timeliness, and helpfulness are key here
  • Webinar communication—people have shifted expectations and still welcome the time-zone flexibility that webinars and the opportunity for continued learning offer for worldwide audiences
  • Sales meetingswhile in-person visits are back on the schedule, people have adapted to a video-conference world, which has brought with it almost unlimited flexibility in our ability to meet with people when it is convenient for them
  • Social media communication—connect with people through graphic images with timely, targeted messages

As well, we can help you lay the groundwork for navigating a new normal as it relates to digital connecting, engaging, and sharing by:

  • Repurposing content assets
  • Reassessing your website
  • Developing new content offers in light of the ever-shifting situation

Get in touch with us today to discuss the dynamics of your evolving situation and we’ll work with you to figure out what preparing for the future should look like for you and your company … now.

Resources to Help You Navigate Your New Working Model

Adjusting Your Marketing Strategy in the Wake of Forced Change

If your business needs to pivot its strategy due to workforce changes, losing a big account that supplied a chunk of your income, or a pandemic coming along and turning your world upside down, there are a number of things to consider when thinking about marketing. Learn how to shift your marketing focus and what actions you can take now to be better prepared for the future.

Manufacturing Company Strategies for a Post-Pandemic World

The world has changed, and the leading companies post-pandemic will be the ones that adapt faster than others. Better yet, possibly pioneer what new and improved business models look like for manufacturing. To emerge stronger and more resilient than before, manufacturing leaders should address three important strategic shifts, as discussed in this blog.

How a Content Marketing Strategy Can Expand Your Business

Gone are the days when a home page and some contact info were all you needed for your company’s online presence. Today’s customers are conducting sophisticated searches for the information they want, making it more critical than ever to stand out from your competitors with valuable and engaging content on your website.

The Impact of Coronavirus on the U.S. Manufacturing Industry and Reshoring

Consider this: 94% of the Fortune 1000 are seeing coronavirus supply chain disruptions. For many U.S. companies, the coronavirus has exacerbated the already present risks of manufacturing in China. Learn more about the implications of the COVID-19 outbreak to the U.S. manufacturing, whether reshoring is a cure, and how to communicate with your customers in such challenging situations.

How Manufacturing Companies Are Pivoting in Response to COVID-19

From carmakers to bedding companies, here are a few examples of how companies are shifting their manufacturing focus to remain operational, provide essential medical supplies, and reassure customers during tough economic times.

What Is the Best Way to Market Industrial Products?

Industrial marketing, or B2B marketing, is very different from consumer marketing. Industrial marketing requires a strategy that accounts for these specialized products and markets, and for the typically protracted buying process, as well as the need to establish beneficial relationships with buyers and partners.