Grant Marketing Blog

How Brand-Centric Is Your Business?

Posted by Adele Pollis on Sep 16, 2015 11:50AM

Do You Understand Your Company’s Brand Essence?

Striving for balance in life leads to feeling centered: strong, even-keeled, and in control of your destiny. Achieving this in your personal life can be accomplished in a variety of ways—people do yoga, meditate, run, hike, travel—whatever serves as an enjoyable counterbalance to the demands of everyday life.

Read More

Topics: Branding, Brand Consulting, brand essence, Brand strategist

Why Social Media Needs to Be Part of Your Brand Development Strategy 

Posted by Samantha Hunter on Sep 3, 2015 8:22PM

Connect with Consumers Through Your Brand Essence

Social media plays an important role in how consumers discover, research, and share information about industrial manufacturing brands. If social media is not a part of your brand development strategy, learn to embrace Twitter, LinkedIn, Facebook, and the likes because it will only lead to heightened company success. According to Nielsen, Sixty percent of consumers researching products learned about a specific brand through social networking sites. Additionally, Nielsen found that 53% of social networkers follow brands. It is cycle that feeds itself—and it’s evident that a social media presence is critical for communicating your brand essence. If you haven’t adopted a social media strategy, the time is now to do so.

Read More

Topics: Branding, brand essence, Brand Consultant, Brand Loyalty

Eight Criteria for a Powerful Brand Essence

Posted by Cam Mirisola-Bynum on Aug 5, 2015 3:23PM

Have a Healthy, Heart-Hitting Company Brand

Why is Walt Disney World® magical? Why are Volvos safe? Why are Jeeps® adventurous? Each of these answers boils down to one thing: brand essence. It is the emotion your brand conveys. In other words, it is the emotional heart—some would say, soul—of your brand. So, Disney World, Volvos, and Jeeps evoke feelings of magic, safety, and adventure, respectively, among their customers. Better yet, these characteristics are associated with these companies even by people who don’t buy Jeeps, Volvos, or go to Disney. Well done.

Read More

Topics: B2B Marketing, Branding, brand message, brand promise, brand essence

How Does Your Company's Brand Essence Impact Sales?

Posted by Adele Pollis on Aug 3, 2015 11:30AM

The Connection between Brand and the Bottom Line

Long ago, Peter Drucker said, “Because the purpose of business is to create and keep a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Read More

Topics: Branding, brand message, brand promise, brand essence

Subscribe to Email Updates

Posts by Topic

see all

Follow Me