--- title: Search Trends for Industrial Marketing description: Unlock the latest industrial marketing insights! Dive into dynamic search trends on Grant Marketing's blog. Stay ahead in your industry! image: https://market.grantmarketing.com/hubfs/Industrial_Marketing.jpg --- Menu ** [![Grant Marketing](https://market.grantmarketing.com/hs-fs/hubfs/Logos/gm-new-logo.png?width=264&name=gm-new-logo.png "Grant Marketing")](https://www.grantmarketing.com/) [* *](tel:8573053382) [* *](https://market.grantmarketing.com/contact-us) ## Grant Marketing Blog # [Search Trends for Industrial Marketing](https://market.grantmarketing.com/blog/search-trends-for-industrial-marketing) Posted by [Bob Grant](https://market.grantmarketing.com/blog/author/bob-grant) on May 27, 2015 2:11PM Find me on: [LinkedIn](https://www.linkedin.com/in/grantmarketing) **Responsiveness, Quality, and Speed Feed the Spiderbots!** Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for [SEO-related concerns](https://market.grantmarketing.com/blog/seo-trends-in-industrial-marketing) like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed. ![Industrial_Marketing](https://market.grantmarketing.com/hs-fs/hubfs/Industrial_Marketing.jpg?width=300&name=Industrial_Marketing.jpg) **Mobile-Friendly** In April, Google changed its algorithms to favor websites that are [mobile-friendly](https://market.grantmarketing.com/blog/are-your-b2b-marketing-strategies-ready-for-mobilegeddon), or responsive—so that they are responsive to whatever size screen visitors are looking at. For industrial marketers, this is becoming more important because buyers and engineers are accessing the web from wherever and whenever it’s convenient. And more and more purchasing decisions are being made by [millennials](https://market.grantmarketing.com/blog/b2b-marketing-st) who favor the latest technology trends. **Content Depth & Quality**  Search engines are helping visitors navigate to relevant content for their search effort. This is especially true for Google, awarding websites that give meaningful and helpful content. Industrial companies generally have a great deal of product information and are very knowledgeable in their industries. This should be reflected on their industrial websites with detailed product descriptions, white papers on new technology, case studies on how well products performed, and landing pages for downloadable eBooks and other important information. **![Industrial_Marketing_Strategy](https://market.grantmarketing.com/hs-fs/hubfs/Industrial_Marketing_Strategy.jpg?width=300&name=Industrial_Marketing_Strategy.jpg "Industrial_Marketing_Strategy")** **Website Speed**  No one feels they need—nor do they want—to wait for information in today’s digital world. So, if your website does not load fast enough because of over use of high-res images or other technical issues, it is important to remedy the situation. You can test your website speed on Google’s own [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/). As one of the first agencies to [design industrial websites](http://www.grantmarketing.com/creativity/industrial-website/) at the dawn of the internet, [Grant Marketing](http://www.grantmarketing.com/) knows that [manufacturing companies](http://www.grantmarketing.com/creativity/portfolio/) can be slow to adapt to new trends in B2B marketing. But competition is fierce, and it is better to be ahead of the trend. For more information on the latest trends in industrial marketing, check out the top [10 Powerful Inbound Marketing Charts](https://market.grantmarketing.com/10-powerful-inbound-marketing-charts). [![Download Inbound Marketing Charts Now](https://no-cache.hubspot.com/cta/default/381132/065b80d1-e319-4f11-84e2-a64ec4517693.png)](https://cta-redirect.hubspot.com/cta/redirect/381132/065b80d1-e319-4f11-84e2-a64ec4517693) Topics: [B2B Marketing](https://market.grantmarketing.com/blog/topic/b2b-marketing), [Industrial Marketing](https://market.grantmarketing.com/blog/topic/industrial-marketing), [B2B marketing strategy](https://market.grantmarketing.com/blog/topic/b2b-marketing-strategy), [Industrial Marketing Strategy](https://market.grantmarketing.com/blog/topic/industrial-marketing-strategy) ### Subscribe to Grant Marketing Blog Notifications ### Recent Posts ### Posts by Topic - [B2B Marketing (57)](https://market.grantmarketing.com/blog/topic/b2b-marketing) - [Industrial Marketing (42)](https://market.grantmarketing.com/blog/topic/industrial-marketing) - [Marketing for Manufacturers (32)](https://market.grantmarketing.com/blog/topic/marketing-for-manufacturers) - [B2B Manufacturers (28)](https://market.grantmarketing.com/blog/topic/b2b-manufacturers) - [B2B marketing strategy (26)](https://market.grantmarketing.com/blog/topic/b2b-marketing-strategy) - [Branding (26)](https://market.grantmarketing.com/blog/topic/branding) - [Inbound Marketing (26)](https://market.grantmarketing.com/blog/topic/inbound-marketing) - [B2B Branding (25)](https://market.grantmarketing.com/blog/topic/b2b-branding) - [Industrial Marketing Strategy (22)](https://market.grantmarketing.com/blog/topic/industrial-marketing-strategy) - [B2B Inbound Marketing (20)](https://market.grantmarketing.com/blog/topic/b2b-inbound-marketing) - [Industrial Manufacturers (20)](https://market.grantmarketing.com/blog/topic/industrial-manufacturers) - [Brand Strategy (18)](https://market.grantmarketing.com/blog/topic/brand-strategy) - [Industrial Branding (17)](https://market.grantmarketing.com/blog/topic/industrial-branding) - [brand development (17)](https://market.grantmarketing.com/blog/topic/brand-development) - [AI (16)](https://market.grantmarketing.com/blog/topic/ai) - [Inbound Marketing Strategy (16)](https://market.grantmarketing.com/blog/topic/inbound-marketing-strategy) - [Content Marketing (15)](https://market.grantmarketing.com/blog/topic/content-marketing) - [Content Marketing Strategy (12)](https://market.grantmarketing.com/blog/topic/content-marketing-strategy) - [Industrial Manufacturing Companies (12)](https://market.grantmarketing.com/blog/topic/industrial-manufacturing-companies) - [Industrial Content Marketing (10)](https://market.grantmarketing.com/blog/topic/industrial-content-marketing) - [Brand Loyalty (9)](https://market.grantmarketing.com/blog/topic/brand-loyalty) - [Inbound Marketing ROI (9)](https://market.grantmarketing.com/blog/topic/inbound-marketing-roi) - [brand development process (9)](https://market.grantmarketing.com/blog/topic/brand-development-process) - [B2B marketing agency (8)](https://market.grantmarketing.com/blog/topic/b2b-marketing-agency) - [Covid-19 (8)](https://market.grantmarketing.com/blog/topic/covid-19) - [Social Media (8)](https://market.grantmarketing.com/blog/topic/social-media) - [Content Marketing Plan (7)](https://market.grantmarketing.com/blog/topic/content-marketing-plan) - [Inbound Marketing Assessment (7)](https://market.grantmarketing.com/blog/topic/inbound-marketing-assessment) - [brand development strategy (7)](https://market.grantmarketing.com/blog/topic/brand-development-strategy) - [Brand Consulting (6)](https://market.grantmarketing.com/blog/topic/brand-consulting) - [Brand strategist (6)](https://market.grantmarketing.com/blog/topic/brand-strategist) - [Growth-Driven Design (6)](https://market.grantmarketing.com/blog/topic/growth-driven-design) - [Sales Enablement (6)](https://market.grantmarketing.com/blog/topic/sales-enablement) - [Website Optimization (6)](https://market.grantmarketing.com/blog/topic/website-optimization) - [rebrand (6)](https://market.grantmarketing.com/blog/topic/rebrand) - [AI-Forward B2B Industrial Marketing (5)](https://market.grantmarketing.com/blog/topic/ai-forward-b2b-industrial-marketing) - [Artificial Intelligence (5)](https://market.grantmarketing.com/blog/topic/artificial-intelligence) - [Brand Consultant (5)](https://market.grantmarketing.com/blog/topic/brand-consultant) - [Content Marketing Agency (5)](https://market.grantmarketing.com/blog/topic/content-marketing-agency) - [Marketing Automation (5)](https://market.grantmarketing.com/blog/topic/marketing-automation) - [Marketing ROI (5)](https://market.grantmarketing.com/blog/topic/marketing-roi) - [Marketing Software (5)](https://market.grantmarketing.com/blog/topic/marketing-software) - [Sales Enablement Strategy (5)](https://market.grantmarketing.com/blog/topic/sales-enablement-strategy) - [brand message (5)](https://market.grantmarketing.com/blog/topic/brand-message) - [brand promise (5)](https://market.grantmarketing.com/blog/topic/brand-promise) - [inbound marketing agency (5)](https://market.grantmarketing.com/blog/topic/inbound-marketing-agency) - [AI Marketing for Industrial Manufacturers (4)](https://market.grantmarketing.com/blog/topic/ai-marketing-for-industrial-manufacturers) - [Boston marketing agency (4)](https://market.grantmarketing.com/blog/topic/boston-marketing-agency) - [Brand Management (4)](https://market.grantmarketing.com/blog/topic/brand-management) - [Business Development Marketing Strategies (4)](https://market.grantmarketing.com/blog/topic/business-development-marketing-strategies) - [Coronavirus (4)](https://market.grantmarketing.com/blog/topic/coronavirus) - [LinkedIn marketing (4)](https://market.grantmarketing.com/blog/topic/linkedin-marketing) - [Marketing, Sales, and Service (4)](https://market.grantmarketing.com/blog/topic/marketing-sales-and-service) - [Sales Enablement Tools (4)](https://market.grantmarketing.com/blog/topic/sales-enablement-tools) - [Social Media Marketing (4)](https://market.grantmarketing.com/blog/topic/social-media-marketing) - [Website Assessment (4)](https://market.grantmarketing.com/blog/topic/website-assessment) - [brand essence (4)](https://market.grantmarketing.com/blog/topic/brand-essence) - [ABM (3)](https://market.grantmarketing.com/blog/topic/abm) - [AI-Integrated Boston-Based B2B Marketing Agency (3)](https://market.grantmarketing.com/blog/topic/ai-integrated-boston-based-b2b-marketing-agency) - [Account-Based Marketing (3)](https://market.grantmarketing.com/blog/topic/account-based-marketing) - [B2B buyer journey (3)](https://market.grantmarketing.com/blog/topic/b2b-buyer-journey) - [Brand Ambassador (3)](https://market.grantmarketing.com/blog/topic/brand-ambassador) - [Buyer Personas (3)](https://market.grantmarketing.com/blog/topic/buyer-personas) - [Content Marketing Services (3)](https://market.grantmarketing.com/blog/topic/content-marketing-services) - [Content Marketing Workshops (3)](https://market.grantmarketing.com/blog/topic/content-marketing-workshops) - [DIY Inbound Marketing Assessment (3)](https://market.grantmarketing.com/blog/topic/diy-inbound-marketing-assessment) - [Inbound Marketing Consultant (3)](https://market.grantmarketing.com/blog/topic/inbound-marketing-consultant) - [Industrial photography (3)](https://market.grantmarketing.com/blog/topic/industrial-photography) - [Mobilegeddon (3)](https://market.grantmarketing.com/blog/topic/mobilegeddon) - [Photography (3)](https://market.grantmarketing.com/blog/topic/photography) - [web design (3)](https://market.grantmarketing.com/blog/topic/web-design) - [B2B (2)](https://market.grantmarketing.com/blog/topic/b2b) - [B2B mobile marketing strategy (2)](https://market.grantmarketing.com/blog/topic/b2b-mobile-marketing-strategy) - [Google Algorithm (2)](https://market.grantmarketing.com/blog/topic/google-algorithm) - [Google Mobile Algorithm (2)](https://market.grantmarketing.com/blog/topic/google-mobile-algorithm) - [LinkedIn for B2B (2)](https://market.grantmarketing.com/blog/topic/linkedin-for-b2b) - [Marketing to Engineers (2)](https://market.grantmarketing.com/blog/topic/marketing-to-engineers) - [Mobile Algorithm Assessment (2)](https://market.grantmarketing.com/blog/topic/mobile-algorithm-assessment) - [Moblie Friendly SEO (2)](https://market.grantmarketing.com/blog/topic/moblie-friendly-seo) - [Video Marketing (2)](https://market.grantmarketing.com/blog/topic/video-marketing) - [business growth (2)](https://market.grantmarketing.com/blog/topic/business-growth) - [customer service (2)](https://market.grantmarketing.com/blog/topic/customer-service) - [employee-owned (2)](https://market.grantmarketing.com/blog/topic/employee-owned) - [family business (2)](https://market.grantmarketing.com/blog/topic/family-business) - [inbound marketing campaign (2)](https://market.grantmarketing.com/blog/topic/inbound-marketing-campaign) - [marketing goals (2)](https://market.grantmarketing.com/blog/topic/marketing-goals) - [marketing trends (2)](https://market.grantmarketing.com/blog/topic/marketing-trends) - [sales cycle (2)](https://market.grantmarketing.com/blog/topic/sales-cycle) - [ABM Marketing Strategy (1)](https://market.grantmarketing.com/blog/topic/abm-marketing-strategy) - [ABM Strategy (1)](https://market.grantmarketing.com/blog/topic/abm-strategy) - [ABM Strategy for Manufacturers (1)](https://market.grantmarketing.com/blog/topic/abm-strategy-for-manufacturers) - [Authenticity (1)](https://market.grantmarketing.com/blog/topic/authenticity) - [B2B Manufacturing (1)](https://market.grantmarketing.com/blog/topic/b2b-manufacturing) - [Blogging (1)](https://market.grantmarketing.com/blog/topic/blogging) - [Brand Consistency (1)](https://market.grantmarketing.com/blog/topic/brand-consistency) - [Brand Identity (1)](https://market.grantmarketing.com/blog/topic/brand-identity) - [Brand Voice (1)](https://market.grantmarketing.com/blog/topic/brand-voice) - [Branding Webinar (1)](https://market.grantmarketing.com/blog/topic/branding-webinar) - [Branding Workshops (1)](https://market.grantmarketing.com/blog/topic/branding-workshops) - [CRM Maintenence (1)](https://market.grantmarketing.com/blog/topic/crm-maintenence) - [CRM Software (1)](https://market.grantmarketing.com/blog/topic/crm-software) - [CRM Strategies to Close Sales Workshops (1)](https://market.grantmarketing.com/blog/topic/crm-strategies-to-close-sales-workshops) - [Cost Savings (1)](https://market.grantmarketing.com/blog/topic/cost-savings) - [Customer Experience (1)](https://market.grantmarketing.com/blog/topic/customer-experience) - [Customer Lifecycle (1)](https://market.grantmarketing.com/blog/topic/customer-lifecycle) - [Customer Loyalty (1)](https://market.grantmarketing.com/blog/topic/customer-loyalty) - [Customer Relationship Management (1)](https://market.grantmarketing.com/blog/topic/customer-relationship-management) - [Database Clean-Up (1)](https://market.grantmarketing.com/blog/topic/database-clean-up) - [Digital Marketing for B2B (1)](https://market.grantmarketing.com/blog/topic/digital-marketing-for-b2b) - [Free Inbound Tools (1)](https://market.grantmarketing.com/blog/topic/free-inbound-tools) - [GDPR (1)](https://market.grantmarketing.com/blog/topic/gdpr) - [General Data Protection Regulation (1)](https://market.grantmarketing.com/blog/topic/general-data-protection-regulation) - [HubSpot Starter Growth Suite (1)](https://market.grantmarketing.com/blog/topic/hubspot-starter-growth-suite) - [HubSpot features (1)](https://market.grantmarketing.com/blog/topic/hubspot-features) - [Inbound (1)](https://market.grantmarketing.com/blog/topic/inbound) - [Inbound Marketing Workshops (1)](https://market.grantmarketing.com/blog/topic/inbound-marketing-workshops) - [Industrial SEO (1)](https://market.grantmarketing.com/blog/topic/industrial-seo) - [Manufacturers Expanding into New Markets (1)](https://market.grantmarketing.com/blog/topic/manufacturers-expanding-into-new-markets) - [Manufacturing engineers (1)](https://market.grantmarketing.com/blog/topic/manufacturing-engineers) - [Market Research (1)](https://market.grantmarketing.com/blog/topic/market-research) - [Net new revenue (1)](https://market.grantmarketing.com/blog/topic/net-new-revenue) - [News (1)](https://market.grantmarketing.com/blog/topic/news) - [Operations (1)](https://market.grantmarketing.com/blog/topic/operations) - [Personas (1)](https://market.grantmarketing.com/blog/topic/personas) - [Print Marketing (1)](https://market.grantmarketing.com/blog/topic/print-marketing) - [Professional Industrial Photography (1)](https://market.grantmarketing.com/blog/topic/professional-industrial-photography) - [Using Proven B2B Expertise with Modern Methods (1)](https://market.grantmarketing.com/blog/topic/using-proven-b2b-expertise-with-modern-methods) - [b2b mobile marketing (1)](https://market.grantmarketing.com/blog/topic/b2b-mobile-marketing) - [brand equity (1)](https://market.grantmarketing.com/blog/topic/brand-equity) - [customer centric marketing (1)](https://market.grantmarketing.com/blog/topic/customer-centric-marketing) - [customer satisfaction (1)](https://market.grantmarketing.com/blog/topic/customer-satisfaction) - [customer testimonials (1)](https://market.grantmarketing.com/blog/topic/customer-testimonials) - [lead generation (1)](https://market.grantmarketing.com/blog/topic/lead-generation) - [personalization (1)](https://market.grantmarketing.com/blog/topic/personalization) - [segmentation (1)](https://market.grantmarketing.com/blog/topic/segmentation) - [storytelling (1)](https://market.grantmarketing.com/blog/topic/storytelling) [see all](https://market.grantmarketing.com/blog/search-trends-for-industrial-marketing#) ![](https://market.grantmarketing.com/hubfs/Logos/gm-new-logo.png) Grant Marketing 177 Huntington Ave #17th Floor Boston, MA 02118 617-861-7412 [* *](https://twitter.com/GrantMarketing) [* *](https://www.facebook.com/pages/Grant-Marketing/200212805555) [* *](http://www.linkedin.com/company/grant-marketing) [Privacy Statement](https://www.grantmarketing.com/grant-marketing-privacy-statement/)