How Peter Sprague Saved the Aston-Martin Company

A venerable brand, Aston-Martin almost went out of business in the early 1970s. If not for businessman and entrepreneur, Peter Sprague, we may have missed 007, James Bond, avoiding international bandits in his Aston Martin.

A Digital Designer Innovates in a Non-Digital Medium

Grant Marketing’s art director, Grant Penny, is also a successful artist based in Asheville, North Carolina. He was recently featured in Carolina Home + Garden magazine in an article titled “Whimsy Is Hard Work.”

Maximizing the Efficiency of Sales, Marketing, and Customer Service Teams

Since 2016, HubSpot, a leading CRM platform, and Aircall, an adaptable cloud-based phone solution, have partnered to help small- and medium-sized businesses grow by providing them with leading-edge technology to enable better customer experiences.

Building Trust, Credibility, and a Customer Base Through Helpful Content

Gone are the days when a home page and some contact info were all you needed for your company’s online presence. Today’s customers are conducting sophisticated searches for the information they want, making it more critical than ever to stand out from your competitors with valuable and engaging content on your website.

Understanding the Benefits for Manufacturing Businesses

Customer relationship management (CRM) software for manufacturing provides tools for manufacturers to gather specific customer information, including phone numbers, addresses, and demographics, and then use it to manage relationships and interactions with current and prospective customers. CRMs allow companies to:

There’s a reason why talk about marketing and sales team alignment is top-of-mind for many businesses these days. It’s the basis of so many important and emergent marketing and sales trends: the move from lead gen to demand gen, the shift to rev ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

Listing Tips for Industrial Companies 

Online business directories play an important role in the marketing strategy of industrial companies. They increase your company’s visibility by providing key information to the prospective customers who are searching for your type of industrial products. But which directories are the most appropriate for your business and will drive the most traffic to your website?

Maximize the Effectiveness of Your Content Strategy

Marketing content is definitely not one size fits all. Each type of customer represents a different audience with unique interests. For example, an engineer is looking for different information than a CEO, and a CEO may not be interested in the same content as a buyer.An effective content strategy addresses the precise needs of each of your business audiences with customized information. Read on for a complete guide to creating content for your specific audiences.

How to Capture the Attention of Engineers 

Engineers are an important target audience for marketers. Understanding the needs of technical buyers—how and where they get the information they need to make work-related decisions—can help you decide where to invest marketing resources for optimal results. 

Define Your Target Market to Ensure Marketing Success

Many companies dive headfirst into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness. Knowing who they are gives you targeted insight into how to reach them: speak their language, address their pain points, answer their needs. To interpret core customer groups, it has become a common practice for businesses to create buyer personas. Not sure what a buyer persona is? Then read on to learn how to build buyer personas for your industrial company and why they are important to your business.