Google’s Coming to Get You!

Mobilegeddon is upon us … and you’re still here! Congratulations! But will you be in a year? While this asteroid may have already hit, it’s possible that its after-effects will not be felt immediately. You may think that you are doing all you need to do with your B2B marketing strategies, but we want you to know—that may not be so. As we talked about in our most recent blog post, the Google mobile algorithm is already at work crawling the web in real-time, and the ranking results may take time to show tangible drops, or rises, in SEO ranking. But this does not mean you have time to spare.

Millennials on the Move with Mobile Devices

If your B2B marketing strategy does not include video and mobile marketing, you may be missing out on reaching a key buying influence: Millennials. According to a recent study fielded by Millward Brown, “Changing Face of B-to-B Marketing,” 46% of B2B purchase decision-makers were Millennials, up from 27% in 2012.

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!