Memories Through the Lens of a Brand Strategist
Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.
Memories Through the Lens of a Brand Strategist
Having guided many companies through brand strategy development in a Boston brand strategy agency, I tend to see the world through the lens of a brand strategist. But I didn’t see this one coming.
Topics: Branding, Industrial Branding, brand development
Posted by Bob Grant on Jul 24, 2014 10:44AM
Why Do Your Customers Buy from You?
You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?
Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?
Can you answer the following questions?
Topics: Branding, Industrial Branding, Industrial Marketing, brand development
Posted by Cam Mirisola-Bynum on Jun 30, 2014 4:5PM
Build Your Brand Development Muscles
You know what your company does, but does the average person? When you’re at a barbeque and someone asks what you do for work, what do you say? Can you describe it in a simple 60-second elevator pitch?
Topics: B2B Marketing, Branding
In today’s economy and competitive environment it is very important for US manufacturing companies to be smart marketers. If you are an owner or CEO of a manufacturing company, like other B2B marketers, you need to understand what your company is good at and why it is different than your competition.
Topics: B2B Marketing, Branding
U.S. manufacturing continues to step it up with a solid gain this year of 3.5% or better according to this week’s Kiplinger Report. For seven months in a row factory jobs have increased, and there is growth in every region across many industries. Biotech has experienced double digit growth and there are steady gains in medical equipment, aviation, and auto.
Topics: Branding