Grant Marketing Blog

5 Steps of Industrial Manufacturing Brand Development Strategy

Posted by Cam Mirisola-Bynum on Sep 20, 2016 5:16PM

Key Elements Needed to Build Your Brand

Branding is important for every company in every industry. While many B2B manufacturing companies don’t worry about their brand development strategy, it is vital to recognize how important it is to have a solid, recognizable brand.

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Topics: Industrial Marketing Strategy, brand development strategy, B2B Branding

Why Use Brand Development Strategy if it Ain’t Broke?

Posted by Cam Mirisola-Bynum on Aug 17, 2015 10:27AM

Because Your B2B Brand Strategy May Still Need Fixin’

We hear all too often the strains of, “If it ain’t broke, don’t fix it,” reasoning for not updating brand messaging or revising outdated websites. What you aren’t doing, in reality, is adhering to a consistent and congruent brand development strategy. But do you really know how many opportunities you may be missing out on by not making these changes? What is your gauge for broken? If you don’t remain relevant and contemporary, prospects may be passing you by because you look “broke” to them. Your assumptions may be shortsighted and costly. 

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Topics: Branding, Industrial Branding, brand development, brand development process, brand development strategy

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