Define Your Target Market to Ensure Marketing Success

Many companies dive headfirst into paid advertising and content marketing without putting real effort into figuring out exactly who their buyers or customers are. To create an effective marketing plan, you first must understand exactly who your target audience is—allowing you to create targeted initiatives that maximize your advertising ROI and content effectiveness. Knowing who they are gives you targeted insight into how to reach them: speak their language, address their pain points, answer their needs. To interpret core customer groups, it has become a common practice for businesses to create buyer personas. Not sure what a buyer persona is? Then read on to learn how to build buyer personas for your industrial company and why they are important to your business.

Implementing Industrial Marketing on the World’s Only Professional Platform—LinkedIn

LinkedIn’s mission is to connect the world’s professionals to help them be more productive and successful. According to LinkedIn’s company page, the site now boasts over 810 million registered members in more than 200 countries and territories and 58 million company pages—collectively delivering nine billion content impressions per week in its newsfeed. The breakneck speed at which it continues to grow further solidifies LinkedIn’s reputation as the world’s largest professional social networking site.

Emphasize Employee Awareness of Your Brand

Brand Development encompasses a complex and multi-tiered approach to showing the world who you are. It defines what your business stands for and explains how your products get delivered to and are experienced by customers. It also involves the “why” behind your customers’ purchasing decisions. More importantly, brand development backed by brand strategy helps you differentiate yourself from your competitors, which creates recognizable brand loyalty in customers’ lives. In industrial branding, it is important to keep your customers in mind. But, it is also crucial to get your employees involved.