Grant Marketing Blog

Are You Utilizing Your Sales Enablement Tools Correctly to Nurture Leads?

Posted by Cam Mirisola-Bynum on Aug 4, 2016 5:23PM

Aligning Sales and Marketing Via Your CRM Is a Sales Enablement Best Practice   

Got leads? Great! Now what? You might have more than a few in-house sales enablement resources that can help you organize and optimize your next steps. But you probably have one of the best sales enablement tools, quite literally, already at your fingertips—and you don’t realize it. But we’ll discuss that a bit further in this article.

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Topics: Sales Enablement Tools, Sales Enablement, Sales Enablement Strategy

Why Inbound Marketing Is the Best Sales Enablement Tool

Posted by Cam Mirisola-Bynum on Jan 22, 2016 4:23PM

Are You a Sales Enabler or Are You the Sales Disabler?

Being an enabler—in most circumstance—has gotten a bad rap. As an inbound marketing consultant, it’s right where I want to be. It is, in fact, my purpose for being (at least professionally), my Holy Grail. Yup, through the evergreen and helpfully informative content I’ve helped you create on your website, “I’ll” sit there all night helping you to get the hits you yearn for. And that’s just a small piece of the inbound marketing action I can provide for you (because I can also be a faithful and indefatigable brand ambassador for you). Strung out metaphors aside, this is serious stuff, and your business depends on me doing mine.

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Topics: Inbound Marketing, Content Marketing, Sales Enablement Tools, Sales Enablement, Inbound Marketing Consultant, Sales Enablement Strategy

A Content Marketing Plan Provides Your Best Sales Enablement Tools

Posted by Cam Mirisola-Bynum on Oct 13, 2015 4:1PM

The Direct Link between Content Marketing and Sales

Joe, Shirley, Ruth, and James are hardworking sales people. And they hit their numbers every time. But you need the numbers to increase and your company wants to shift into new markets, so you’re facing a double whammy of a transition. They all have very different personalities and approaches to work, and their own preferences for how and when they communicate to prospects and customers. You spend way too much time creating sales enablement strategies that support each of their styles of working. You need a plan that will encompass all their work habits and keep you from having to micromanage their different approaches for engaging with clients. On top of that, corporate is after you to align branding and messaging more consistently. You need a content marketing plan. 

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Topics: Content Marketing, Content Marketing Strategy, Content Marketing Plan, Sales Enablement

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