The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.

What You Need to Know about the Difference between Outbound and B2B Inbound Marketing

For manufacturers today, it can be difficult to stand out in a crowded industry. There are two separate marketing paths for them to try to reach their target prospects: inbound and outbound. Most manufacturers still prefer to use outbound marketing, which involves reaching out to other businesses. It may seem like this traditional way of marketing works; after all, most companies have been using it for decades. However, you may be missing out on attracting a lot of potential business through a process known as inbound marketing. So, you may want to consider using B2B inbound marketing in your industrial marketing strategy.

Manufacturing in Massachusetts is alive and well at 150 year old company!

As an industrial marketing agency for more than 25 years, I have the privilege of working with some of the finest manufacturing companies and individuals in New England. I was pleased to be invited to Hardware Products Company 150^th year breakfast buffet on Thursday, by Ted White, president of Hardware Product Company. Jay Ash, Secretary of Housing and Economic Development for the Commonwealth of Massachusetts also visited the company. 

Get Moving on Your Mobile Marketing Strategy for B2B

Did you know that smartphone users typically check their phones 150 times a day? This is just one statistic that communicates the importance of mobile communication in today’s marketplace.

If you think this doesn’t apply to B2B brands, think again. Just like the average consumer, business professionals are never too far from their mobile device. In fact, according to a survey of B2B decision makers, 42 percent of researchers use a mobile device during the B2B purchasing process.

Grant Marketing on the Move Again in Boston

Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.

Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies

We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.

Powerful Brands Gain Loyalty through Passion and Performance

Everyone knows that loyal customers are the backbone of any successful B2B company. B2B brand loyalty is important—but how passionate are your customers? When you think of people who are passionate about a product, consumables typically come to mind. Picture the hordes of people who wait anxiously and are willing to stand endlessly in long lines for products with an apple on them, or those who won’t (or can’t!) start their day without their favorite branded coffee.

Measuring What Matters for Inbound Marketing Metrics

In today’s data driven world, metrics rule the outcome of any marketing strategy, but focus too narrowly on numbers and you might just end up losing perspective.

Metrics don’t always mean success, which is why you need to measure what matters. If you are looking to reap a sound ROI on your content marketing strategy, it is imperative that the associated results are closely aligned with your goals.

New Business Development for Massachusetts Manufacturers Helps Everyone

Associated Industries of Massachusetts (AIM), recently released their “Blueprint for the Next Century” plan. The discussion focuses on 4 top challenges for manufacturing in MA:

• Workforce development
• Uniformly strong business climate
• Efficient regulation
• Health insurance & energy costs

5 Simple Steps to Take Your Brand Development Process to the Next Level

Branding is native to a company's marketing department, but the brand development process doesn't and shouldn't end there. It isn't the product or the pricing that truly sets your company apart from your competitor's, it's the branding. And, who speaks for what the company stands for better than its own employees? Branding is the reason one chooses Trader Joe's over any other grocery store or a Starbucks' latte instead of another brand's coffee, even though that same beverage is most likely available elsewhere (anywhere!) at a cheaper price.