Grant Marketing Blog

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

Traditional Marketing Spend Is an Expense

A print ad is a commodity that expires. It has a shelf life. That’s a concept we’ve come to understand in the internet age. Let’s frame it in this perspective: traditional marketing spend, according to HubSpot co-founder and CTO, Dharmesh Shah, is an expense. Inbound marketing, on the other hand, is an investment in assets.

Do You Have the Right Tools to Catch 'Em All? We're Talking Inbound Leads, not Pokémon!

Inbound marketing relies heavily on content creation to attract target audiences. However, attracting is just the first step of the process. To be able to transition from attracting to converting, and then from closing to delighting, you will need much more than just content.