The Commonwealth of Massachusetts has once again appropriated $250,000 for the Smaller Business Association of New England’s (SBANE) Matching Grant Program for industrial manufacturers. The Massachusetts State Legislature has appropriated these funds for the purpose of providing high-powered consulting expertise to small and medium-sized Massachusetts-based manufacturers undergoing a business transition.
SBANE's Matching Grant Program Receives Another $250,000 for Industrial Manufacturers
Posted by Bob Grant on Jul 21, 2016 1:6PM
Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers
Get Moving on Your Mobile Marketing Strategy for B2B
Did you know that smartphone users typically check their phones 150 times a day? This is just one statistic that communicates the importance of mobile communication in today’s marketplace.
If you think this doesn’t apply to B2B brands, think again. Just like the average consumer, business professionals are never too far from their mobile device. In fact, according to a survey of B2B decision makers, 42 percent of researchers use a mobile device during the B2B purchasing process.
Topics: B2B Marketing, Mobilegeddon, b2b mobile marketing, B2B mobile marketing strategy
Boston B2B Inbound Marketing and Branding Agency Moves to Copley Square
Posted by Bob Grant on Apr 29, 2016 10:15AM
Grant Marketing on the Move Again in Boston
Willie Nelson’s iconic hit, “On the Road Again,” strikes a particular chord for us these days, because at branding agency and inbound marketing agency Grant Marketing, we find ourselves singing, “On the Move Again.” Yes, we are on the move again! Again? You might ask.
Topics: B2B Marketing, B2B marketing agency, B2B Inbound Marketing, B2B Branding
Grant Marketing Workshops and Webinars Provide Demonstrable Marketing Strategies
We’re in the business, and even we know that the amount of information (about everything, everywhere) available to you is overwhelming. Yup, we’ve been known to close our laptops at the end of the day and swear off any more incoming anything—no more blogs, eBooks, case studies, emails, LinkedIn posts, well-manicured marketing messaging—nothing.
Topics: B2B Marketing, B2B marketing strategy, Content Marketing Workshops, Inbound Marketing Workshops, CRM Strategies to Close Sales Workshops, Branding Workshops
Have a Healthy, Heart-Hitting Company Brand
Why is Walt Disney World® magical? Why are Volvos safe? Why are Jeeps® adventurous? Each of these answers boils down to one thing: brand essence. It is the emotion your brand conveys. In other words, it is the emotional heart—some would say, soul—of your brand. So, Disney World, Volvos, and Jeeps evoke feelings of magic, safety, and adventure, respectively, among their customers. Better yet, these characteristics are associated with these companies even by people who don’t buy Jeeps, Volvos, or go to Disney. Well done.
Topics: B2B Marketing, Branding, brand message, brand promise, brand essence
Matching Grant Funds for Industrial Manufacturers in Massachusetts
Posted by Bob Grant on Jul 27, 2015 11:30AM
Industrial Manufacturers Can Apply for Money!
Charlie Baker and the Commonwealth of Massachusetts want to help pay for your marketing consulting, or other consultative project.
Topics: B2B Marketing, Industrial Marketing, Industrial Manufacturing Companies, Industrial Manufacturers
Does Your Current B2B Marketing Strategy Align with Your Goals?
Posted by Vidushi Bhardwaj on Jun 24, 2015 4:11PM
Uncovering 2015 B2B Marketing Trends and Challenges
As the spread of digital media and mobile technology continues to transform the B2B buying process, integration of the latest B2B marketing technologies and tools into a seamless cross-channel marketing strategy has never been more critical to driving revenue and growth. The companies that fail to focus on digital channels—particularly interactive communication channels like social networks and blogging—may struggle to retain customers, inspire conversions, and win new sales.
Topics: B2B Marketing, B2B marketing agency, B2B marketing strategy
The 4 Marks to Hit when Targeting Content in Industrial Marketing
Posted by Samantha Hunter on Jun 11, 2015 1:29PM
How to Ensure Prospects Are Content with Your Content
Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.
Topics: B2B Marketing, Industrial Marketing, Industrial Content Marketing, B2B marketing agency, Industrial Marketing Strategy
Responsiveness, Quality, and Speed Feed the Spiderbots!
Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.
Topics: B2B Marketing, Industrial Marketing, B2B marketing strategy, Industrial Marketing Strategy
Optimize Industrial Marketing Through Social Media
Posted by Vidushi Bhardwaj on May 14, 2015 6:30PM
Engage, Educate, Entice, Evangelize, and Evaluate
Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.
Topics: B2B Marketing, Social Media, Industrial Marketing, Content Marketing Agency