How to Ensure Prospects Are Content with Your Content

Competition is only getting fiercer. The interwebs, more crowded. And people’s attention spans, much shorter. In today’s ever-changing marketing culture, it’s crucial to be one step ahead of the competition. You want your business to be the one catering to your buyer personas’ needs—not your competitors. If you are an industrial manufacturer, you need to structure your marketing content in the way that most effectively relays the message that your inbound marketing strategy delivers.

Responsiveness, Quality, and Speed Feed the Spiderbots!

Many industrial marketers still depend on SEO and PPC (pay per click) as the core of their industrial marketing strategy. Their goal is to outperform their competitors by outranking them with specific keywords and keyword phrases. While there is a larger framework for SEO-related concerns like blogging, backlinking, and updating title tags and meta descriptions, which are still important markers for spiderbots to locate web pages, the latest trends focus on mobile-friendly websites, content depth and quality (the spiderbots focus on “contextual search” algorithms), and website speed.

Engage, Educate, Entice, Evangelize, and Evaluate

Sparked with innovation in emerging manufacturing technologies such as 3D printing and robotic manufacturing, along with a strong commitment from the government to bring back “Made in America,” the manufacturing sector in the U.S. has entered an exciting new phase of opportunities.

Google’s Coming to Get You!

Mobilegeddon is upon us … and you’re still here! Congratulations! But will you be in a year? While this asteroid may have already hit, it’s possible that its after-effects will not be felt immediately. You may think that you are doing all you need to do with your B2B marketing strategies, but we want you to know—that may not be so. As we talked about in our most recent blog post, the Google mobile algorithm is already at work crawling the web in real-time, and the ranking results may take time to show tangible drops, or rises, in SEO ranking. But this does not mean you have time to spare.

The Lowdown on the Latest SEO SmackDown

Let’s put it on the table up front: small businesses are particularly vulnerable with the latest Google algorithm. Grant Marketing specializes in comprehensive B2B marketing for small to mid-size companies. The irony isn’t lost on us that all the efforts and success people and businesses have made towards strengthing local economies, while trying to become global players, may rest in the hands (aka algorithm) of one of the biggest players of them all—Google. Keep reading, though. We’re here to makes sense of it for you, and give you the tools to make the necessary adjustments to stay in Google’s global game.

As Opposed to Being Shot Down by It 

To people of a certain generation, their first introduction to “branding” had more to do with the etched insignia on the rump of a cow than the brand promise of, say, their favorite frosty beverage. Jump forward a few decades and today’s average consumer is, at least subconsciously, educated on what the brand promise is for each of the products that they depend on.

As a B2B marketing agency we know for sure that social media plays one of the largest roles in B2B marketing. If used properly, it can have a far-reaching, positive impact on your company’s success. However, many B2B companies are not harnessing the of power social media, and in turn, these companies are losing traffic along with their much needed leads. If used properly, social media has the ability to effectively develop a new brand or aid in the rebranding of a failing company. Social media creates brand awareness: it encourages social sharing; it produces followers, promoting trust and reputation; and it drives inbound leads.

Build Your Brand Development Muscles

You know what your company does, but does the average person? When you’re at a barbeque and someone asks what you do for work, what do you say? Can you describe it in a simple 60-second elevator pitch?

As and industrial marketer you need to create relevant content in order for engineers and purchasing agents to locate your website and learn about their services. I will  share one b2b marketing statistic and one b2b content marketing strategy that can generate more quality leads for industrial marketing  websites.

Think about a consumer brand that caught your attention recently. It may have evoked a positive response, humor, or welcomed nostalgia. It is highly likely that many brand names popped up in your head.