As and industrial marketer you need to create relevant content in order for engineers and purchasing agents to locate your website and learn about their services. I will  share one b2b marketing statistic and one b2b content marketing strategy that can generate more quality leads for industrial marketing  websites.

In today’s economy and competitive environment it is very important for US manufacturing companies to be smart marketers. If you are an owner or CEO of a manufacturing company, like other B2B marketers, you need to understand what your company is good at and why it is different than your competition.

U.S. manufacturing continues to step it up with a solid gain this year of 3.5% or better according to this week’s Kiplinger Report. For seven months in a row factory jobs have increased, and there is growth in every region across many industries. Biotech has experienced double digit growth and there are steady gains in medical equipment, aviation, and auto.