In today’s economy and competitive environment it is very important for US manufacturing companies to be smart marketers. If you are an owner or CEO of a manufacturing company, like other B2B marketers, you need to understand what your company is good at and why it is different than your competition.

U.S. manufacturing continues to step it up with a solid gain this year of 3.5% or better according to this week’s Kiplinger Report. For seven months in a row factory jobs have increased, and there is growth in every region across many industries. Biotech has experienced double digit growth and there are steady gains in medical equipment, aviation, and auto.