Grant Marketing Blog

Be Marketing Agency SMART About it!

As a B2B marketing agency and certified inbound marketing consultant, we see that companies that plan a robust B2B marketing strategy are more likely to reach their goals. Whether you have short-term or long-term goals, sales and marketing planning can help you manage the process. You need to clearly describe your goals, set a deadline for meeting them, and understand the desired end result. This can all be accomplished by focusing on SMART, a methodology that helps you make, well, “smart” goals!

Creating Out-of-this-World Brands

As a Boston-based brand consulting firm, we like to think we are delivering out-of-this-world branding advice. Little did we know that we would see our efforts actually blast into space. We recently had an opportunity to work with Scientific Solutions in a rebranding and web design project that really took off, literally.

How Do Your Clients and Prospects Get You and Get to You Through Your Brand Promise?

Do you honestly know how many competitors you really have? How many companies are direct competitors? How many other companies are there that provide different products and services, but are chasing the same decision makers as you?

Many B2B companies compete for attention in a very specific marketplace. There are hundreds, if not thousands, of small to medium manufacturing companies chasing the same OEMs in the medical device, military, aerospace, automotive, and other markets.

Last Updated on 6/23/2020

Does Your Manufacturing Company Know Its Brand Value?

Why Your Brand Is More Than Just a Logo

Corporate branding is a valuable investment that pays off for B2B and B2C companies alike. Forbes’ 2019 report on the world’s most valuable brands found Apple at the top of the chart with $205.5 billion, a significant increase from their brand value of $124.2 billion in 2014. What is the value of your company’s brand? Does your company have a brand strategy?

Time to Re-Assess Marketing Strategies and Capitalize on Good News for Manufacturers in 2015

According to recent Kiplinger reports, American manufacturing as a whole promises to be another good year for 2015. Kiplinger reports annual growth of about 3.5%, which is modestly better than the entire U.S. economy. Lending credence to that is the latest Manufacturing ISM^® Report on Business^®, which tell us that economic activity in the manufacturing sector expanded in November for the 18th consecutive month, and the overall economy grew for the 66th consecutive month.

What’s Your Visual Voice Saying?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to brand development?

As a long-time brand consultant in industrial marketing, last week I attended “Money, Matching Grants, and Manufacturing Services” in Springfield, MA, sponsored by SBANE, Small Business Association of New England, to learn that there is money available to manufacturing companies in Massachusetts.

Why Do Your Customers Buy from You?

You own a small manufacturing company and you think you have the greatest products and service in your industry, but do you really know why your customers buy from you? Do they buy on price, or is there some little nuance that differentiates you from your competition that your customers have discovered?

Companies buy from other companies for many reasons. Sometimes it’s about price; sometimes it’s about convenience; sometimes it’s about quality; sometime’s its about relationships. While you, Mr./Ms. manufacturing owner, have an understanding of what sets your company apart from other companies in your industry, do your customers share that same perception?

Can you answer the following questions?

• Have you discovered what differentiates your company from your competitors?
• Is your company distinction recognized by all of your clients/customers?
• Does your distinction have value to your clients/customers and prospects?
• Are employees in your company aware of this distinction?
• Are new hires trained to communicate your company’s distinction?
• Is your distinction communicated clearly to prospects?

As and industrial marketer you need to create relevant content in order for engineers and purchasing agents to locate your website and learn about their services. I will  share one b2b marketing statistic and one b2b content marketing strategy that can generate more quality leads for industrial marketing  websites.

In today’s economy and competitive environment it is very important for US manufacturing companies to be smart marketers. If you are an owner or CEO of a manufacturing company, like other B2B marketers, you need to understand what your company is good at and why it is different than your competition.