But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

General Data Protection Regulation Goes into Effect on May 25

You’d better get ready! Wait … for what?

The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) that will significantly enhance the protection of the personal data of EU citizens and increase the obligations of organizations—including those in the U.S.—who collect or process personal data.

Yes, You’re Busy—but You Have Lots of Low-Hanging Fruit to Share!  

News, updates, and new product releases are just a few of the topics that manufacturing companies can promote through a running “blog” of current information. Blog, you say? Too busy taking care of business on the production floor to even consider writing technical intel info or pithy subjects on the latest industry buzz? We get it. While we strongly recommend you get a full-fledged content program underway, we also want to let you know there are some things you can do in lieu of that. Here’s where the “news blog” comes in.

Where Does Your Industrial Manufacturing Company Stand Among Peers?

Much like 2013's infamous “cronut”—the decidedly un-irresistible croissant/donut hybrid—marketing trends can go stale nearly as fast as they're “baked.” Unlike the unfortunately-named cronuts, however, content marketing remains a cornerstone of successful campaigns for businesses in 2018, no matter what industry they operate in.

Begin with the Basics for Social Media Campaigns  

According to Statista, 81% of the U.S. population had a social media profile in 2017. Which is why it comes as no surprise that many businesses are utilizing social media for audience engagement, customer retention, and overall company growth.

Top 6 Reasons for Manufacturers to Outsource Their B2B Marketing Efforts  

 As a manufacturing company in an increasingly competitive B2B environment, you know how difficult it is to stand out. Marketing is a sure-fire way to spread the word about your business and its unique selling proposition. You could either entrust your marketing activities to an in-house team of marketers or hire a marketing agency to take care of your marketing needs. However, if you’re concerned about the up-front costs of a marketing agency, here are 6 reasons why this is money well spent—and also, why you might not spend more after all.

Last Updated on April 9th, 2020

Ensure Your Company Is Targeting the Right Audiences, with the Right Content, at the Right Time

How often does this happen? You unsubscribe from a company’s newsletter or company emails, and STILL have emails from that same company popping into your inbox? Frustrating, right? That frustration is a direct result of a “dirty” CRM database—or a CRM that has redundant or incomplete data.

Find Your Unicorns and Share Them!

One of the fastest ways to drain company marketing resources, particularly in the B2B industrial manufacturing sector, is to chase after every lead, platform, and format in an effort to “strike gold” through diversification. Unfortunately, if and when you do stumble across the perfect combination, it’s highly unlikely any benefit will be worth all that discovery cost. What’s a company eager for an audience, then, to do? Tap into the powerful Pareto Principle, also called the 80:20 rule—a concept that indicates that 80% of results will come from 20% of efforts at any given time or setting.

Find Out What Your Competitors Are Up To …

If you’re in business today, you’ve probably at least heard of inbound marketing. You may have thought about looking into it. And if your current marketing efforts are doing the job—that’s great! The reality is that your life—both professionally and personally—has felt the impact of inbound marketing, whether you are consciously aware of it or not.

What You Need to Have in Place for Your Inbound Marketing Strategy to Be Successful

When a marketing agency begins working with a client to implement a marketing program, it will cover a long list of elements needed to ensure that company’s readiness to undertake inbound marketing strategies. There are four foundational items that need to be working properly to even begin.