Get on the Ball with the Latest B2B Marketing Best Practices

Now that 2018 is officially wrapped up and in the rearview mirror, it’s time for B2B marketers to assess how they can improve upon the previous year’s results. Marketing is dynamic by nature, and if you’re not actively evolving your strategies, your business will be left behind. It’s become more important than ever to stay attuned to the latest industrial marketing best practices to keep up with rapid advancements in technology and the continuously changing buyers’ expectations.

Topics: Marketing for Manufacturers

And Why Do I Need One? 

Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.

Topics: Industrial Marketing, Industrial Marketing Strategy, Inbound Marketing Strategy, Marketing for Manufacturers

Strengthen Your Brand and Inbound Marketing Strategies

Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect. 

Topics: Industrial Marketing Strategy, Inbound Marketing Strategy, B2B Branding, Marketing for Manufacturers, Inbound Marketing Assessment, rebrand

Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate

Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:

• Unifies your team
• Builds strategic cohesion
• Keeps the sales pipeline flowing

Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand

Topics: Industrial Manufacturing Companies, brand development strategy, Marketing for Manufacturers

Preserving the Brand Perception and Preparing for the Transition

We’ve been talking a lot about branding lately, especially as it relates to family-owned industrial manufacturing businesses. Multi-generational companies, built over decades, possess brands that are the result of thoughtful planning—or by default, simply a reflection of their founders’ personalities.

Topics: brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, B2B Branding, rebrand, family business, employee-owned

The Significant Influence of Employee-Owned Certifications

This important article on employee-owned companies and how a brand influences behavior is written by John Case, originally posted on his website, Employee-Owned America, and we are sharing it here with his permission.

Topics: Branding, brand development, B2B Branding, employee-owned

Branding the Past for the Future—A Family Affair

Does your company have a distinct brand, based upon a thoughtful brand development process? Or is your company’s brand more of an extension of the founder’s personality?

Topics: Industrial Branding, brand development strategy, Brand Strategy, B2B Branding, rebrand, family business

But … Do Your Employees “Get” Your Brand? 

Are your employees killing your company brand? 

“Great company—possibly one of the best to work for.” 

“You learn to appreciate good companies because almost all companies are better to work for than this one.” 

Which one of these sounds most like what your employees might say? Or perhaps somewhere in-between? These quotes, from online employee reviews, illustrate how important employee perceptions are in shaping external perceptions of a company’s brand. 

Topics: brand development strategy, Brand Loyalty, Brand Ambassador, Brand Strategy

General Data Protection Regulation Goes into Effect on May 25

You’d better get ready! Wait … for what?

The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) that will significantly enhance the protection of the personal data of EU citizens and increase the obligations of organizations—including those in the U.S.—who collect or process personal data.

Topics: GDPR, General Data Protection Regulation