Leverage Existing Customers to Improve Your Bottom Line
Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.
Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers
5 Signs That Your Manufacturing Brand Needs a Revamp
Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.
Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand
Is Now the Time to Rebrand—and Why Do It?
Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.
Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand
Measure, Analyze, Update!
In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.
Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers
Set Yourself Up for Industrial Marketing Success in 6 Steps!
What would you tell someone who wants to start a B2B business without first writing a business plan and establishing detailed goals, deadlines, and a budget? Bad idea, right?
Topics: Inbound Marketing, inbound marketing campaign, Industrial Content Marketing, Industrial Manufacturers, Content Marketing Strategy, Inbound Marketing Consultant, DIY Inbound Marketing Assessment, Inbound Marketing Assessment
6 SEO Tips to Keep up With Google in 2019
SEO strategies are constantly changing in an effort to keep up with Google’s latest algorithm release (the formula Google uses to serve you the most relevant search results based on your query). Each year, Google changes their algorithm 500 to 600 times to ensure they’re staying on the edge of innovation and continuously improving their search experience for users. While only a few of these “updates” implement major changes that are immediately obvious to marketers, it’s still important to stay on top of the latest optimization efforts to improve your website’s visibility.
Topics: Website Optimization
Get on the Ball with the Latest B2B Marketing Best Practices
Now that 2018 is officially wrapped up and in the rearview mirror, it’s time for B2B marketers to assess how they can improve upon the previous year’s results. Marketing is dynamic by nature, and if you’re not actively evolving your strategies, your business will be left behind. It’s become more important than ever to stay attuned to the latest industrial marketing best practices to keep up with rapid advancements in technology and the continuously changing buyers’ expectations.
Topics: Marketing for Manufacturers
And Why Do I Need One?
Let’s start with: what is industrial marketing? In its most general sense, industrial marketing is a segment of B2B marketing, with a specific focus on manufacturing and industrial companies selling to other industrial and manufacturing companies. Therefore, an industrial marketing agency is a firm that helps industrial manufacturing companies with their efforts to grow their businesses in the industrial marketplace.
Topics: Industrial Marketing, Industrial Marketing Strategy, Inbound Marketing Strategy, Marketing for Manufacturers
Strengthen Your Brand and Inbound Marketing Strategies
Navigating industrial sales and marketing is very different from other sectors where consumers are often swayed by clever ad campaigns that appeal to their emotions. Statistics support the reality that today’s astute industrial buyers have done their research and are knowledgeable about the solution you are offering, long before you identify them as a prospect.
Topics: Industrial Marketing Strategy, Inbound Marketing Strategy, B2B Branding, Marketing for Manufacturers, Inbound Marketing Assessment, rebrand
Why Your Sales Team Needs to Be Your Most Authentic Brand Advocate
Are your sales and marketing functions copacetic? Or are they more like two ships that, if you’re lucky, pass in the night? Aligning your company’s marketing and business development functions:
Topics: Branding, Industrial Branding, Brand Loyalty, Brand strategist, Brand Strategy, B2B Branding, rebrand
