Your Brand Is Valuable. Do Your Photos Show it?

You see it every day. It has a strong impact on your life—how you buy, what you buy. But have you ever thought about how important photography is to your company or product brand? It’s part of brand development and brand strategy—sometime subtle, sometime bold—and all other things equal, it’s what gets your company attention over your competitors.

Topics: Marketing for Manufacturers, Photography, Industrial photography, Video Marketing, Brand Management

Hint: You Need Both Working Together to Truly Succeed!

Depending on where your company is in its evolution, you may benefit from (or need) brand development and/or strategic brand management.

Topics: Branding, brand development, Brand Strategy, Brand Management

How to Implement Video Marketing at Your Manufacturing Company

Video marketing is one of the most effective means of gaining a prospects’ attention online. In a world where the average attention span of an adult is around eight seconds, this attention-grabbing tool can be a game changer for all businesses trying to gain an edge. Sure, there is a time and a place to push other forms of promotional content, but video just works differently.

Topics: Content Marketing, Inbound Marketing Strategy, Marketing for Manufacturers, Social Media Marketing, Video Marketing

Does Social “Selling” Really Work?

The dynamics of B2B selling have changed dramatically from the days when the sales person controlled the sales process. Technology has put the buyer in the driver’s seat, with the ability to access a wealth of information and data about a product or service they are interested in.

Topics: B2B Marketing, Social Media, Inbound Marketing Strategy, LinkedIn marketing, Social Media Marketing

4 Marketing Strategies That Help You Effectively Manage Your Sales Funnel

A common question we hear from our B2B clients is, “Do I really need a marketing plan if my sales pipeline is full?” First of all, congratulations—achieving a full sales pipeline is no easy task. But let’s pump the breaks for a second: why is your sales pipeline full in the first place? Unless your company has a team full of cold-calling gurus, then your saturated pipeline is most likely a result of previous marketing efforts.

Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Content Marketing Strategy, Sales Enablement, Inbound Marketing Strategy, Marketing for Manufacturers, Inbound Marketing Assessment, Buyer Personas

Are You Answering Their Questions and Solving Their Problems?

The B2B sales cycle is typically an in-depth process that can involve multiple decision makers, and in some cases, takes months or years to complete.

Most buyers are well down the sales path before they even talk to your company. A recent survey found that 71% of buyers had conducted research, and 70% had developed an informal list of potential providers, prior to being in contact with prospective suppliers.[i]

Topics: B2B Marketing, Content Marketing Agency, B2B marketing agency, Industrial Marketing Strategy, Content Marketing Services, Sales Enablement, Inbound Marketing Strategy, Sales Enablement Strategy, Marketing for Manufacturers

Leverage Existing Customers to Improve Your Bottom Line

Leveraging existing customer relationships—by creating a digital marketing strategy tailored to your customer’s needs—can yield measurable ROI. You likely have a pretty substantial inbound marketing list …1,000, 5,000, 10,000+ contacts. Of that list, somewhere around 10-20% may be active customers.

Topics: B2B Marketing, Industrial Marketing, Content Marketing Strategy, Business Development Marketing Strategies, Growth-Driven Design, Marketing for Manufacturers

5 Signs That Your Manufacturing Brand Needs a Revamp

Ever get the feeling when passing by a mirror that you could use a new hairstyle? Or perhaps the clothes that once fit you perfectly are now far too snug? Brands are no different. Whether it’s become dismally outdated or has grown too big for its stitches, every brand will need to redefine itself at some point.

Topics: brand development, brand development process, Brand Consulting, Brand Strategy, B2B Branding, rebrand

Is Now the Time to Rebrand—and Why Do It? 

Every company has a brand, whether they set out to or not. At its most basic form, a company launches their “brand” when they first open their doors and create an identity—the extent of which typically consists of a logo, letterhead, and signage.

Topics: Branding, brand development, brand message, brand development process, brand promise, Brand Consulting, brand development strategy, Brand Consultant, Brand strategist, Brand Strategy, rebrand

Measure, Analyze, Update! 

In 2018, companies spent an average of 11.2% of company revenues on marketing.[i] It is anticipated that global media spending will reach $2.1 trillion in 2019, up from $1.6 trillion in 2014.[ii] Companies rely upon marketing to transform interest into profitable transactions, and ideally, long-term customer relationships.

Topics: B2B Marketing, Inbound Marketing, B2B marketing strategy, Industrial Marketing Strategy, B2B Inbound Marketing, Inbound Marketing Strategy, Marketing for Manufacturers