Account-based marketing (ABM) has vastly grown in popularity among B2B sales and marketing teams over the years. According to a 2019 ABM Market Research Report by Engagio, 93% of respondents are either using ABM today, or are planning to soon. If you have not yet implemented ABM at your organization, learn about the six indicators that ABM is right for your manufacturing company.
Topics: B2B Marketing, Industrial Marketing, Industrial Marketing Strategy, Industrial Manufacturers, Marketing for Manufacturers, ABM
It’s been about two months since the start of coronavirus in China. As of March 4, 2020, more than seventy countries have reported cases of coronavirus. Apart from the obvious impacts of the disease on human lives, businesses throughout the world are starting to face the economic impacts of the virus outbreak. As Fortune reports, 94% of the Fortune 1000 are seeing coronavirus supply chain disruptions.
Topics: Industrial Manufacturers, Covid-19, Coronavirus
By now you’ve probably heard that marketing and sales alignment is core to any business’s success. New data reveals that integrating customer service teams into this alignment increases revenue by 2.8 times on average, among many other benefits. So, what is so great about alignment of the teams, and how can you make it work for your industrial manufacturing company?
Topics: Inbound, Customer Lifecycle, Marketing, Sales, and Service
We made it! We got through 2019, so it’s time to look forward to 2020. Our blog post from 2019 highlighted conversational marketing, creating and promoting videos, account-based marketing, brand evangelism, and long-form content; and while all of these are still relevant for 2020, there’s another group of trends that are elbowing their way into the spotlight and deserve some attention for the new year.
Topics: Content Marketing Strategy, B2B Inbound Marketing, B2B Branding, LinkedIn marketing, Social Media Marketing, Brand Management, Marketing Automation, web design
Last Updated on April 9th, 2020
You’ve read a lot about inbound marketing and have determined that it’s the best marketing strategy for your industrial manufacturing business. Having done the research on how to start an industrial inbound marketing plan and realizing the importance of marketing software to aid in the process, now you might be wondering what software will get you started in a most cost-effective way.
Topics: Marketing for Manufacturers, Marketing Software, Free Inbound Tools
How to Save Time in HubSpot and Become a More Effective Sales Organization
HubSpot is generally viewed as a platform that helps businesses perform various marketing activities. While this notion is true, many people overlook the platform’s viability as an effective sales enablement tool. With a subscription to HubSpot’s Sales Pro, your business will have with the all the tools your sales team needs to effectively engage buyers throughout each stage of the buying process.
Topics: Sales Enablement Strategy, Marketing Automation, Marketing Software
6 Step Guide on a Successful Industrial Brand Development Strategy
Branding … not everyone’s favorite task to tackle on a Monday morning—or any day, for that matter—especially for industrial companies. We understand that getting the presses rolling and meeting production schedules out-prioritizes talks of re-branding on the daily. Besides, business looks good, the pipeline is full, and you have all you can handle with orders … for now. But relying on your high-quality products and exceptional service may only get you so far into the future.
Topics: Brand Strategy, B2B Branding, Buyer Personas, Brand Management
5 Ways to Create More Leads When You Commit to Inbound Marketing
A well strategized, fully implemented inbound marketing program can significantly increase website traffic, resulting in more leads and greater revenues. While not complicated, 61% of marketers say generating traffic and leads is their top marketing challenge.[i]
Topics: Inbound Marketing, Inbound Marketing ROI, Inbound Marketing Strategy, Website Optimization
6 Steps Towards Starting Your First Inbound Marketing Plan
Are you tossing around the idea of starting an industrial inbound marketing plan, but don’t know what the methodology is and aren’t sure how? Great news, there are clear steps to the strategy that you can easily learn!
Topics: B2B Marketing, Inbound Marketing, Industrial Branding, Inbound Marketing Strategy
Top 4 Tips on Website Design for Manufacturers
When was the last time you took a hard, critical look at your company’s website? What was the general feeling it left you with? Keep in mind that you are intimately knowledgeable with your company—resources, capabilities, products, services, etc. Is all of that information readily accessible and understandable to visitors? Is it as updated as it can be—both in functionality and with substance?
Topics: Industrial Marketing Strategy, Website Optimization, Marketing Software, web design
